AI Search + SEO Reporting.
Visibility tracking across Google and AI search engines. Bi-weekly reports with actionable recommendations, not just dashboards.
Run by Justin DeMarchi · Toronto
- PricingFrom $1,500 / month
- CadenceBi-weekly reports
- StackAthenaHQ · PostHog · GSC
- Stored inGitHub
- ReplyWithin 48 hours
Visibility, not vanity metrics.
AI Search + SEO Reporting tracks how your brand shows up across Google and AI search engines. ChatGPT, Perplexity, Claude, Gemini, and Google Search are all surfaces where buyers find you now. Each one ranks differently. Each one needs different signals. The lean B2B SEO playbook covers how to think about it before $5M ARR.
DUO connects the relevant data sources. AthenaHQ for AI citation tracking, Google Search Console for traditional rankings, PostHog for traffic patterns. Then puts it together into bi-weekly reports with concrete recommendations on what to publish, where to update, where you’re losing visibility.
What’s tracked.
AI citation tracking
Where you show up in ChatGPT, Perplexity, Claude, Gemini.
- ·Brand mentions across major AI engines
- ·Competitor benchmarking
- ·Citation source analysis
- ·Trend tracking over time
SEO and AI Overview tracking
Where you show up in Google's evolving search.
- ·Traditional ranking data
- ·AI Overview presence
- ·Featured snippet capture
- ·Click-through patterns
Traffic and engagement
What happens when buyers actually arrive.
- ·Source attribution
- ·Conversion tracking
- ·Page-level engagement
- ·Funnel analysis
Recommendations
Action, not just charts.
- ·Bi-weekly written reports
- ·Specific page-level recommendations
- ·Content opportunities
- ·Priority rankings
Setup, tracking, recommendations.
- 01
Setup and baseline
Connect data sources. Define brand and competitor prompts. Establish baseline numbers.
Week 1 - 02
Bi-weekly tracking
Data pulled from each source. Trends archived in GitHub for compounding analysis. Patterns surfaced.
Ongoing - 03
Recommendations
Written report delivered every two weeks. Specific recommendations on what to publish, update, or fix.
Bi-weekly
How the work runs.
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Bi-weekly cadence. Monthly fee.
Reporting work is a fixed monthly fee. AthenaHQ subscription is required for AI citation tracking and is billed separately.
From $1,500 / month
Common questions.
What's in the bi-weekly report?
A written summary with three sections: visibility (where you're showing up across all sources), trends (what's changing), and recommendations (specific actions for the next two weeks). Every report ends with priorities. No infinite charts.
Why this beats GA4 alone?
GA4 only tells you what happened on your site. It can't tell you whether ChatGPT is citing you when buyers ask about your category. AI search is a separate visibility layer, and it's growing fast. You need both.
Do I need an AthenaHQ subscription?
Yes. AthenaHQ is the source for AI citation data. DUO doesn't run that infrastructure ourselves. The subscription is billed separately.
When should I start tracking AI search?
If your buyers are using ChatGPT or Perplexity to research vendors in your space, you should be tracking now. Most B2B categories have crossed that threshold in the last 12 months.
What if I don't have a baseline yet?
Built in week 1. Brand prompts, competitor prompts, and core SEO terms defined. From there every bi-weekly report measures change against the baseline.