Guides.
In-depth takes on how founders build a presence that produces pipeline. Written from inside the work.
Living references, updated as the practice changes. The date on each guide is the last meaningful revision.
LinkedIn Strategy12 min read
How B2B Founders Turn LinkedIn Into Inbound Pipeline
The honest guide to LinkedIn inbound for B2B founders: why it's a long game, how to set holistic expectations, own a niche, stay consistent, and measure what actually matters.
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Founder-Led Marketing15 min read
Founder-Led Marketing: What It Is and How B2B Founders Actually Do It
Founder-led marketing is more than LinkedIn. The full landscape for B2B founders: the channels, how to pick the few that fit you, and how to run them as a system.
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