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DUO.

Guides.

In-depth takes on the practices that define senior B2B operating. Written from inside the work.

These guides are living references. They are updated as the practice, the tooling, and the underlying tech evolve. The date you see on each guide is the last meaningful revision.

AI Content Systems

AI Content Systems for B2B: The Complete Guide

How a senior B2B operator builds and runs an AI content system that compounds, solo.

What's inside
  • The five layers an AI content system runs on
  • Lean tooling stack and what each tool earns its place doing
  • voice.md: the spec that makes AI sound like you
  • Failure modes most teams hit and how to design around them
  • What to measure when content compounds vs treads water
25 min readRead the guide
Founder Communications

Founder Communications: How to Build the System That Makes It Sustainable

The multi-platform system that turns founder voice into pipeline without breaking the founder.

What's inside
  • Why founder communications works in B2B (trust, differentiation, speed)
  • The two-hours-per-month founder time budget that keeps it sustainable
  • Voice extraction: how to capture a founder's thinking on tape
  • Cross-platform rendering across LinkedIn, newsletter, podcast, video
  • The team shape behind a working founder communications operation
20 min readRead the guide