Guides.
In-depth takes on the practices that define senior B2B operating. Written from inside the work.
Founder storytelling: the complete guide
Founder storytelling is a specific craft, not a content category. Here is what it actually is, how it gets practiced, and why AI cannot replace the work. By Justin DeMarchi.
Going to market: the senior operator's guide for lean B2B
Going to market at the lean B2B stage is a sequence of high-stakes decisions under constraint. Here is how a senior operator thinks about the ones that actually move the number.
AI Content Systems for B2B: The Complete Guide
What an AI content system actually is, how it works across channels, and why most B2B companies are building them wrong. A practical guide from DUO.
Founder-Led Marketing: How to Build the System That Makes It Sustainable
Founder-led marketing works. The problem is making it last. Here is how to build the content system, the voice infrastructure, and the publishing rhythm that actually sustains it.