Show up consistently on LinkedIn.
We help executives build authority on LinkedIn through the production of high-quality mixed-media content. You get the benefits of showing up online without the hours of writing, editing, and figuring it out. 2–3 hours a month from you for 2–3 posts a week.
Run by Justin DeMarchi · Toronto
Trusted by founders & operators
Does founder branding work?
of B2B buyers say thought leadership is how they judge who to work with.
*Edelman · LinkedIn B2B Thought Leadership Impact Report 2024
Yes, and most of all before a company is established. When the brand is still unknown, buyers have little to judge it on, so they judge the people behind it. The founder’s thinking becomes the proxy for whether the product is any good.
Most of that decision happens before you ever meet. Buyers look you up, read what you’ve published, and form a view on whether to move forward, all well before the first call. Founder content is what they find when they look.
Where consistency breaks down.
No time
The day-to-day always wins. Content gets pushed aside.
No voice system
Ideas get rewritten until they sound generic, not like you.
No operating rhythm
Content depends on motivation instead of a system.
“Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.”
Co-Founder & CXO, Nexxiot
“Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.”
Co-Founder, Classet
Managed service vs. ghostwriter vs. AI tool.
Three ways founders run their LinkedIn presence, and how they actually differ.
Scroll to compare →
| Managed serviceFounder LinkedIn by DUO | Ghostwriter | AI writing tool | |
|---|---|---|---|
| What you get | Text, video clips, branded graphics | Mostly text | Mostly text |
| How it's made | Live calls + AI interviews capture your material; produced and reviewed by a senior human | Manual writing, interviews, review | You prompt, you're the editor |
| Your time / month | Low — about 2–3 hours | Medium — briefing + review | High — you run it |
| Voice over time | Compounding learning | As good as the writer | High drift |
| Typical cost | $2,000–3,000 / mo | ~$2,000–4,000 / mo | ~$20–100 / mo |
A ghostwriter or an AI tool mostly gives you text. A managed service produces text, video, and graphics in your voice, and only needs two to three hours of your time a month.
Cost ranges are typical market rates, not quotes. Ghostwriter and AI pricing vary widely by scope and provider.
How your thoughts become polished content.
- 1. Inputs
Live calls, voice notes, DMs, docs, and links.
- 2. Operator + AI
We extract the insights and shape them into angles that resonate.
- 3. Content created
Text posts, video clips, and graphics, ready for LinkedIn.
- 4. Review & approve
You review, we refine, and lock the calendar.
- 5. Published consistently
We publish on schedule and track performance.
Imagine if showing up consistently took 2–3 hours a month, without becoming a second job.
You work directly with the person doing the work.
I’m Justin DeMarchi. I run DUO and lead every engagement personally. You’re on calls with me, not handed to a junior, and I write and produce every post myself. Nine years inside B2B tech teams across North America and Europe.
Two tiers. Three-month minimum.
The lower tier covers voice setup, drafts, review, and scheduled publishing. The higher tier adds mixed-media production: video clips, branded graphics, and quote cards.
Voice
Consistent LinkedIn content in your voice. Written, reviewed, and scheduled for you.
- 8 posts a month (about 2 a week), in text or paired with photos and media you provide
- Run by a senior operator, end to end
- Crafted and reviewed by a real person, every post
- 1 live call/month (45–60 min) for voice extraction
- 2+ AI interviews/month for idea extraction
- Platform access for idea submission + draft review
- Unlimited async support
- Automated scheduling
- 3-month minimum
Voice + Production
Everything in Voice, plus video clips, branded graphics, and a full mixed-media presence.
- 12 posts a month (about 3 a week), in mixed media including video and graphics we produce
- Everything in Voice
- 4 video clips/month edited from recorded calls
- 2 branded graphics/month
- 2 live calls/month (30–45 min) for video footage + voice extraction
- 3-month minimum
Common questions.
How do you capture my voice so it actually sounds like me?
Live calls and AI-supported interviews capture how you actually think, in your words. That builds a voice profile every draft is matched against, and you see and approve every post before it ships. The profile compounds over time, so it reads more like you the longer we run.
How much time does this take from me?
Two to three hours a month. One to two extraction calls (~45 min each, depending on tier). Reviewing and approving drafts (~30 min a week). The rest is DUO's work.
What's the difference between the two tiers?
The $2,000 tier covers voice setup, drafts, and scheduled publishing. The $3,000 tier adds mixed-media production: video clips and branded graphics. You can start on either.
Why a three-month minimum?
The first 30 to 60 days is where the voice profile gets built and the cadence gets established. Three months is the floor for that to compound into something repeatable.
Can I post my own ideas too?
Yes. Many founders mix DUO drafts with their own posts. DUO doesn't gate your account or your calendar.
Is a managed LinkedIn service better than an AI writing tool?
It depends on your time and budget. An AI tool is cheap, but the writing and editing stay on you and the output is text only. A managed service like Founder LinkedIn costs more and produces the posts for you in text, video, and graphics, while taking only a few hours of your time a month. The trade is money for time and range of output.
Should I hire a ghostwriter or use a managed service?
A ghostwriter and a managed service cost about the same. The difference is what you get. Most ghostwriters produce text. Founder LinkedIn produces text plus video clips and branded graphics, uses AI to capture your thinking and compound your voice over time, and every post is written and reviewed by a senior human.
How much does founder LinkedIn content cost?
Founder LinkedIn by DUO runs $2,000 to $3,000 a month, depending on whether you include video and graphics. For comparison, ghostwriters typically run $2,000 to $4,000 a month and AI writing tools $20 to $100 a month. Pricing is monthly with a three-month minimum.