Turn founder thinking into market visibility.
A managed LinkedIn system for B2B founders and executives. We turn your ideas, customer conversations, and point of view into high-quality written and mixed-media content, so you can build authority without turning LinkedIn into another job.
2–3 hours a month from you for 2–3 posts a week.
Run by Justin DeMarchi · Toronto
2021–2026
Buyers judge the person before the company.
of B2B buyers say thought leadership is how they judge who to work with.
*Edelman · LinkedIn B2B Thought Leadership Impact Report 2024
When a company is young, buyers have little brand to judge, so they judge the people behind it. But it doesn’t stop once the company is established: buyers still follow people, not logos. The leader’s thinking becomes the proxy for whether the work is any good. And most of that judgment happens before you ever meet, buyers look you up, read what you’ve published, and form a view well before the first call.
Most founders and executives know this and still can’t act on it. The day-to-day always wins, ideas get rewritten until they sound generic instead of like you, and content ends up depending on motivation rather than a system. So it ships in bursts, then goes quiet.
That’s what Founder LinkedIn gives you: a managed system that turns your thinking into a consistent market presence, in your voice, without making LinkedIn another job.
How your thinking becomes LinkedIn content.
1. Inputs
Live calls, voice notes, DMs, docs, and links.
2. Extraction
We pull out the strongest ideas and shape them into posts worth publishing.
3. Content Production
Text posts, video clips, and graphics, produced for LinkedIn.
4. Review & approve
You review, we refine, and lock the calendar.
5. Published consistently
We publish on schedule and track what is working.
A short walkthrough of how it works.
Live calls and AI-supported interviews capture how you think. That becomes a working voice profile, so every post is written, reviewed, and refined against your actual point of view.
Want to see what this could look like for your brand?
A few sample graphics and a video-card direction, designed with your colours and LinkedIn presence in mind. No pitch deck. Yours to keep.
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Director of Sales & Marketing, Kritik
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Co-Founder & CXO, Nexxiot
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Co-Founder, Classet
Showing up consistently, in your voice, taking 2–3 hours a month instead of becoming a second job.
You work directly with the person doing the work.
I’m Justin DeMarchi. I run DUO and personally lead every engagement. You’re on calls with me, not handed to a junior or account layer. I lead the thinking, writing, production, and final review so the work stays close to your voice and point of view. Nine years inside B2B tech teams across North America and Europe.
Book a discovery callManaged service vs. ghostwriter vs. AI tool.
Three ways founders run their LinkedIn presence, and how they actually differ.
Scroll to compare →
| Managed serviceFounder LinkedIn by DUO | Ghostwriter | AI writing tool | |
|---|---|---|---|
| What you get | Text, video clips, branded graphics | Mostly text | Mostly text |
| How it's made | Live calls + AI interviews capture your material; produced and reviewed by a senior human | Manual writing, interviews, review | You prompt, you're the editor |
| Your time / month | Low — about 2–3 hours | Medium — briefing + review | High — you run it |
| Voice over time | Documented and refined | Depends on the writer | Drifts unless you manage it |
| Typical cost | $2,000–3,000 / mo | ~$2,000–4,000 / mo | ~$20–100 / mo |
A ghostwriter or AI tool mostly helps with writing. DUO runs the full LinkedIn content system: ideas, voice, writing, video clips, branded graphics, scheduling, and review, with only 2–3 hours from you each month.
Cost ranges are typical market rates, not quotes. Ghostwriter and AI pricing vary widely by scope and provider.
Two tiers. Three-month minimum.
Start with a consistent written presence, or add mixed-media production for a fuller founder-led content system. Both tiers include senior review, voice development, scheduling, and a three-month minimum.
Voice
Consistent LinkedIn content in your voice. Written, reviewed, and scheduled for you.
- 8 posts a month (about 2 a week), in text or paired with photos and media you provide
- Run by a senior operator, end to end
- Crafted and reviewed by a real person, every post
- 1 live call/month (45–60 min) for voice extraction
- 2+ AI interviews/month for idea extraction
- Platform access for idea submission + draft review
- Ongoing async support for ideas, feedback, and approvals
- Automated scheduling
- 3-month minimum
Voice + Production
Everything in Voice, plus video clips, branded graphics, and a full mixed-media presence.
- 12 posts a month (about 3 a week), in mixed media including video and graphics we produce
- Everything in Voice
- 4 video clips/month edited from recorded calls
- 2 branded graphics/month
- 2 live calls/month (30–45 min) for video footage + voice extraction
- 3-month minimum
Common questions.
How do you capture my voice so it actually sounds like me?
Live calls and AI-supported interviews capture how you actually think, in your words. That builds a voice profile every draft is matched against, and you see and approve every post before it ships. The profile compounds over time, so it reads more like you the longer we run.
How much time does this take from me?
Two to three hours a month. One to two extraction calls (~45 min each, depending on tier). Reviewing and approving drafts (~30 min a week). The rest is DUO's work.
What's the difference between the two tiers?
The $2,000 tier covers voice setup, drafts, and scheduled publishing. The $3,000 tier adds mixed-media production: video clips and branded graphics. You can start on either.
Why a three-month minimum?
The first 30 to 60 days is where the voice profile gets built and the cadence gets established. Three months is the floor for that to compound into something repeatable.
Can I post my own ideas too?
Yes. Many founders and executives mix DUO drafts with their own posts. DUO doesn't gate your account or your calendar.
Is a managed LinkedIn service better than an AI writing tool?
The trade is simple: AI is cheaper, but you still have to think, prompt, edit, package, schedule, and manage the output. DUO takes that operating work off your plate.
Should I hire a ghostwriter or use a managed service?
A ghostwriter and a managed service can cost about the same. The difference is what gets owned. Most ghostwriters produce text. Founder LinkedIn runs the content system: extracting ideas, developing voice, producing text and mixed media, and reviewing every post with senior judgment.
How much does founder LinkedIn content cost?
Founder LinkedIn by DUO runs $2,000 to $3,000 a month, depending on whether you include video and graphics. For comparison, ghostwriters typically run $2,000 to $4,000 a month and AI writing tools $20 to $100 a month. Pricing is monthly with a three-month minimum.
Insights that help leaders build what lasts.
Book a discovery call.
Thirty minutes, no pitch. We map what your LinkedIn presence needs and whether this is the right fit.
Schedule it →