The LinkedIn system for founders & owners.
A managed LinkedIn presence in your voice. You bring the thinking, we run the production: written posts, clips, and graphics, published on schedule.
2–3 hours / month from you ·
8–12 posts / month from us
2021–2026
You talk. We turn it into content.
You don’t have to know what to say.
Positioning your business comes naturally. Positioning yourself doesn’t. On a live call you just answer honestly. We find the angles, clarify the message, and shape it into content that still sounds like you.
Consistent, whatever the week throws at you.
Every call becomes a batch: written posts, edited clips, branded graphics, all queued for your review. When a fire or a pivot eats your week, the calendar doesn’t notice. That’s the point of running it as a system.
Built for the people who actually buy.
Reach isn’t the point; reaching your buyers is. Every post starts from your business goals and is written for the seniority, industries, and company sizes you sell to.
A few hours a month. We handle the rest.
Written in your voice, aimed at your buyers, published on schedule.
I’m Justin. I run founder LinkedIn, end to end.
I’ve spent eight-plus years inside B2B teams across SaaS, IoT, ed-tech, and AI, and a few years in government communications, owning brand, content, and marketing.
DUO is now one focused offer: a managed LinkedIn presence for founders and owners, built on your own voice. A few hours a month from you (a call or two, quick AI interviews, and approvals), and the extraction, writing, editing, and publishing are on me.
AI helps with speed and structure. Judgment, message, and craft stay with me.
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Writing from inside the work.
All writing →
LinkedIn ghostwriters, agencies, and tools for founders, compared honestly
Eleven services and three tools for founders who want LinkedIn run for them, compared by model, not marketing copy. The split that matters is input capture: services that extract your actual thinking produce content that sounds like you. Tools solve scheduling and formatting, not the writing.
Why your AI content sounds generic (and the voice-spec fix)
AI content sounds generic because the model has nothing telling it how you specifically write. Brand-voice adjectives (‘confident, conversational’) don’t help. A documented voice spec, built from patterns and used as system prompt input, does.
Why founders fall off LinkedIn after a few weeks
Founders quit LinkedIn around week six because they're the whole production line, not because they lack willpower. When work gets busy, the part with no system behind it is the first to go. The fix is a system that absorbs production so the founder only supplies judgment.
Ready to show up where your buyers are?
A short discovery call to see if it’s the right fit.
Book a discovery call$2,000–3,000 / month · 3-month minimum