Build the trust that wins you work.
Twice a month we meet for a live session. I work out your message with you and turn it into short videos for the people you want to work with. Starting with LinkedIn.
Why it matters.
Founders from my conversations on how personal branding and their own content
helped grow their business.
Her first proof-of-concept client came through LinkedIn.
Julia Georgi · Founder, Georgia AppWatch the full conversation →A solo founder. Most of his growth came from posting as himself.
Christian Baun · Founder, HowlyWatch the full conversation →Looking back, he would have built his own audience sooner.
Toni Hopponen · Founder, LandingRabbitWatch the full conversation →
What clients say.
Justin’s relaxed, conversational approach makes it easy to get out key messaging in a way that doesn’t seem contrived.
Creating authentic and insightful unscripted content while speaking into a camera is very difficult for most people. Justin’s relaxed, conversational approach makes it easy to get out key messaging in a way that doesn’t seem contrived. It’s way more efficient than doing it yourself and generates a superior output.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
What you might be telling yourself.
“I don’t have the time.”
Two 30-minute calls a month. That’s an hour for the clips, and another hour for approvals if I manage the copy and scheduling.
“I don’t have any ideas.”
The ideas come out naturally in conversation. I guide it, or we gather ideas through the month.
“I don’t know what to say.”
That’s normal. I ask the questions and give you feedback on the spot. What gets shared are your best moments.
“I don’t want to give up my voice to AI.”
This is not another AI tool or me guessing at what you should say. Everything that goes out started as something you said.
You work directly with me.
I’ve spent nearly a decade working with B2B teams across tech and AI, operators in professional services, and 2.5 years in political communications.
I run the conversations, develop the angles, and write and produce the written and video content that becomes your consistent digital presence. I work with a small number of people at a time, so I know your business well enough to spot the angle.
Justin DeMarchiFounder, DUO · Toronto
More about me →Who this is for.
Solo experts
You operate a business in your own name, and showing what you know is part of how you plan to grow it.
Fractional execs, executive coaches, consultants, advisors
Professional services
Your work runs on relationships, and people need to know who you are before they call.
Insurance providers, investment managers, lawyers, accountants, realtors, brokers
Founders
You already know you should be on LinkedIn. You can explain the company better than anyone.
Companies far enough along that the ICP and core offering are defined
See if it’s a fit.
We talk about where you are with founder comms and social media activity. I share how the service works, and together, we explore whether there’s a fit.