For B2B Tech Founders
Founder storytelling that drives demand
The Challenge
You don't
have 10
hours a
week.
Building your personal brand competes with product, fundraising, and hiring. And even when you carve out time, you don't know what's objectively worth sharing.
So it gets pushed to next quarter. Again.
8×
More Engagement
Executive posts outperform company pages — LinkedIn
82%
Trust Factor
Buyers trust founders over brands — Edelman
Who This Is For
Post-seed to Series B founders who need consistent visibility—without making it a full-time job
You're a fit if:
- You know your personal brand matters but can't prioritize it
- You have stories and insights but don't know what's worth sharing
- You're willing to invest 2 hours/month and stay involved in the process
- You want help with execution, not someone to do it all for you
You're NOT a fit if:
- You're pre-product/market fit (focus on product first)
- You want to hand it off completely and never think about it
- You're looking for quick wins in 30 days
The Workflow
Strategic
positioning.
Consistent
execution.
I work with you to identify your key pillars, extract your stories, and build a content system that runs on 2 hours a month.
01 / STRATEGY
Positioning & Pillars
We start by identifying your 3-5 key talking points—the themes that position you in the market and differentiate your approach. This becomes your content framework.
02 / EXTRACTION
Story & Idea Capture
Twice a month, we have recorded conversations. I ask the right questions to pull out your insights, map them to your pillars, and identify what's actually worth sharing.
02 / EXTRACTION
Positioning & Pillars
We start by identifying your 3-5 key talking points—the themes that position you in the market and differentiate your approach. This becomes your content framework.
Justin DeMarchi, Toronto
I've spent 8+ years managing digital communications for politicians, B2B brands, and executives
Personal branding isn't optional—it's a necessity as part of your growth path. I've seen this firsthand managing growth and go-to-market for B2B companies. When your brand is clear and consistent, it drives pipeline, builds trust with buyers, and creates opportunities that paid channels can't deliver.
The challenge is that most founders don't have the time or objectivity to do this themselves. You're too close to know what resonates, and you're too busy to make it a priority.
That's where I come in. I help you build your founder brand, frame your messaging and talking points, and meet your intended audience where they are—building trust and demand for your growing business without requiring you to become a full-time content creator.
What clients say
"DUO helped us position our brand as a trusted authority… providing real value through one of our highest-performing channels."
Series A ed-tech platform
"DUO helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence."
Series B IoT logistics platform
Trusted By
Let's see if this is a fit
Book a 30-minute discovery call. We'll discuss where you are with your founder brand, what's blocking you, and whether this approach makes sense. No pitch—just clarity.