Executive Comms
and Content
for LinkedIn
Build your personal brand through authentic storytelling and consistent presence to gain exposure, opportunity and credibility.
Exposure
Two to three pieces a week, written, video and graphic, published to your personal LinkedIn account for consistent visibility.
Opportunity
Your digital presence welcomes inbound questions, introductions and invitations, and engages buyers across different stages of their journey.
Credibility
Your LinkedIn profile is your personal landing page, letting people know why they can trust you.
Justin DeMarchi is the founder of DUOAnd the person you work with directly.
I run the conversations, develop the angles, and write and produce the written and video content that becomes your consistent digital presence.
8+ years working with B2B teams across SaaS, IoT, ed-tech, recruiting tech and AI, plus political communications.
I’ve worked directly with founders and executives, and three things are clear: personal branding is a powerful asset; it is vastly underused; and executive systems need to be hyper-efficient, or they won’t last. I built a service specifically catered to this reality, one that runs on two to three hours a month.
Justin DeMarchiFounder, DUO · Toronto
how your thinkingturns into consistent presence.
Two to three hours a month from you, for two to three posts a week, across written, graphic and video. The system runs on live calls, so you never have to arrive with a content plan.
See the full operating system →You show up & share your thinking
A live call every two weeks. Recorded for clips, and our time to define the messaging and develop your founder voice.
I manage the production
Written posts, video clips, branded graphics. Mixed media, so you meet people at different stages of knowing you.
You approve, it ships
Everything goes through you before it reaches anyone else. Approved posts publish on a set cadence, to your account.
“It’s way more efficient than doing it yourself and generates a superior output.”
Creating authentic and insightful unscripted content while speaking into a camera is very difficult for most people. Justin’s relaxed, conversational approach makes it easy to get out key messaging in a way that doesn’t seem contrived.
“Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.”
Armin Baig · Director of Sales & Marketing, Kritik
“Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.”
Dan MacGregor · Co-Founder & CXO, Nexxiot
“Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.”
Nick Jones · Co-Founder, Classet
we take our responsibility andyour privacy seriously.
A company page is a marketing channel. Your profile is not. Investors read it. Customers read it. Whatever goes up there attaches to you, and to the company by extension.
So the objection I hear often is “I don’t want to give up my voice.” You keep your login. You connect your account to the scheduler yourself, so I never see your messages or your notifications. The voice and material always comes from you. We act as your content partner helping you turn material that would normally get lost, into video, written and graphic content.
two to three hours a month,for a presence that compounds.
$2,500 USD a month for one executive. $5,000 for a leadership team of two or three.
See what is included →thirty minutes together,End up with two to three clips to keep.
We spend half our call talking strategy and the other half doing a mini content-session interview that produces 2-3 clips for you to use as you like.
Describing the work only goes so far, so this lets you experience what a content recording session is like.
Book a free content session →