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justin@duo.caLinkedIn

Your fractional head of content.

One senior partner to learn your business and bring your voice and brand out into the world.

Book a call
Who I have worked with
  • Nexxiot
  • Kritik
  • Government of Ontario
  • TeachFront
  • Classet
  • UnTrap
We also offerExecutive LinkedInTwo live sessions a month, turned into LinkedIn video. From $750 USD a month.See how it worksFrom $750

Content is the connector. You need someone who owns the plan.

The world of content and storytelling is changing, not just with AI, but also with how and where people consume it. But at the end of the day, authenticity and trust are still built when your audience feels understood and can see the care and expertise behind your work.

Hands on a phone, sitting on the steps outside
  • Not another person to run your channels.A strategy, from someone who understands your business.
  • Not impressive-looking social posts.Distribution and content focused on achieving results.
  • Not a templated method with a clever acronym.A plan built around your market and your buyers.

What clients say.

Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.

Dan MacGregorCo-Founder & CXO, NexxiotAsset intelligence for rail freight

Creating authentic and insightful unscripted content while speaking into a camera is very difficult for most people. Justin’s relaxed, conversational approach makes it easy to get out key messaging in a way that doesn’t seem contrived. It’s way more efficient than doing it yourself and generates a superior output.

Dave MasonCEO & Co-Founder, UnTrapAI and business intelligence for MSPs

Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.

Armin BaigDirector of Sales & Marketing, KritikPeer assessment for higher education

Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.

Nick JonesCo-Founder, ClassetAI Recruiter for High Volume Hiring

Process.

Every plan is built for your business, and I lead it from the first conversation to what goes out.

  1. 01

    Assess

    I learn your business, your market and your buyers, and find what’s working, what isn’t and where content has the most potential.

    First 2 to 3 weeks

    An audit of your content and channels, interviews with your team and customers, and a look at your competitors.

  2. 02

    Position

    I turn what I learn into how you show up: what you say, who it’s for, and how it looks and sounds.

    Weeks 3 to 4

    Your positioning and messaging and a 90-day plan.

  3. 03

    Run

    I make the content and get it out, in short sprints or month to month. Measurement is built in, so you see what happens after every post and send.

    Ongoing

    Executive and company LinkedIn, newsletters, video, the website, ads and follow-up, and the AI workflows behind it.

Selected work.

Three companies where I ran content and go-to-market from the inside.

  • Nexxiot
    • Strategy
    • Web
    • Social
    • Webinars and events

    Nexxiot

    Led marketing · Zurich, remote

    Series B IoT logistics platform for rail and intermodal.

    • Directed marketing strategy and execution across web, social, webinars and events.
    • Owned the editorial voice across a team spread over Europe and the United States.
    • Ran projects across Product, Design and outside agencies.
  • Classet
    • Go-to-market
    • Positioning
    • Paid
    • New channels

    Classet

    Led go-to-market · Chicago, remote

    Early-stage AI recruiter for high-volume hiring.

    • Owned go-to-market strategy and execution: social, website, paid, design, experiments, messaging and brand voice.
    • Launched new channels: case studies, a newsletter, company social and paid media.
    • Worked with the founders on positioning, the buyer story and launch content.
  • Kritik
    • Content strategy
    • SEO
    • Case studies

    Kritik

    Led content · Toronto

    Series A ed-tech company, started by the founder of Top Hat.

    • Owned content strategy end to end: blog, case studies, SEO and lead generation.
    • Worked with the founders on buyer-facing content and editorial direction.
    • Built organic content systems that led demand generation.
Justin DeMarchi in conversationWho you work withJustin DeMarchi.Nearly a decade inside B2B tech teams across North America and Europe, and 2.5 years in political communications. I take on a few clients at a time.About me

Pricing.

Your fractional head of content starting from
$5,000 USD a month.

Book a call

Is this a fit?

I take on a few clients at a time, so fit matters.

Not a fit if you want one-off posts, a short project or the cheapest option.

  • A B2B company with a product people already buy.You have product-market fit and active customers.
  • Leaders who want a partner, not a vendor.I’ll tell you when something won’t work.
  • Ready to invest.From $5,000 USD a month, with a three-month minimum.

Questions people ask.

How is this different from Executive LinkedIn?

Executive LinkedIn is one service: two live sessions a month, turned into LinkedIn videos for one person. As your head of content, I plan and run all of your content. See Executive LinkedIn.

What does it cost?

From $5,000 USD a month, with a three-month minimum. The price depends on the channels and how often things go out. We set it on a call.

Why not hire full-time or use an agency?

A full-time hire takes months to find. An agency gives you an account team. With me you get one senior person, starting now.

Do you do everything yourself?

Most of it. For paid ads or larger design jobs, I bring in specialists and manage them. You still deal with me.

See if it’s a fit.

Tell me what you’re working on and where content stands today. I’ll tell you if I can help.

Book a call
Justin helped strengthen our global presence
Dan MacGregor, Nexxiot
Justin helped us position our brand as a trusted authority
Armin Baig, Kritik
He knows how to craft a narrative that resonates and makes your company stand out.
Nick Jones, Classet
It’s way more efficient than doing it yourself and generates a superior output.
Dave Mason, UnTrap