who you work withand where we started
Our roots are in storytelling, design, content marketing and founder brand. It’s a one-person operation. The person you meet on the first call is the person you work with.
I’m Justin DeMarchi. I’ve spent nine years working with B2B teams across SaaS, IoT, ed-tech and AI, plus a few years doing political comms for an elected official. When I distill the work down, it’s telling a story that draws people in and often involves turning complex ideas into something easy to understand.
DUO started as a contract practice. In 2026, I narrowed it to one thing because the founders I kept meeting all had the same problem: they knew what mattered, they could say it well on a call, and none of it ever made it out onto their public channels.
I am based in Toronto, and I work with a small number of people at a time. That is deliberate. The work depends on me knowing your business well enough to spot the angle and figure out how best to share it.
Justin DeMarchiFounder, DUO · Toronto
it starts with learningwhat actually fits you.
I ask the questions
Live calls form the foundation. Getting past the rehearsed answer to understand what you do, why you do it, why it matters, and how it helps your customers.
I find the angle
Reading the business from outside, with enough commercial experience to know what a buyer will actually care about.
I run the production
Writing, editing, clipping, scheduling. The part that turns raw thought into something worth sharing with your customers and prospects.
where the experiencecomes from.
Government of Ontario
Public communications, where the audience is everyone and the tolerance for jargon is zero.
Nexxiot
Global industrial IoT. Communicating technical differentiators to buyers who are not engineers.
Kritik
Ed-tech. Building authority in a category where trust does the selling.
Classet, TeachFront and others
Early-stage B2B, where the founder is the brand whether they planned it that way or not.
“It’s way more efficient than doing it yourself and generates a superior output.”
twenty minutes is enoughto know if this fits.
No deck, no pitch. I ask what you are working on, you tell me what has been getting in the way, and we both find out quickly whether it is worth doing.