Who you work with.
My roots are in storytelling, design, content marketing and founder brand.
I’m Justin DeMarchi. I’ve spent nearly a decade working with B2B teams across tech and AI, operators in professional services, and 2.5 years in political communications.
I’ve worked directly with founders and executives, and three things are clear: personal branding is a powerful asset; it is vastly underused; and executive systems need to be hyper-efficient, or they won’t last. I built a service specifically catered to this reality, one that runs on one to two hours of your time a month.
I am based in Toronto, and I work with a small number of people at a time. That is deliberate. The work depends on me knowing your business well enough to spot the angle and figure out how best to share it.
Justin DeMarchiFounder, DUO · Toronto
Where the experience comes from.
Government of Ontario
Political comms for an elected official, where creative content and precise messaging come together.
Nexxiot
Global industrial IoT. Communicating technical differentiators to a B2B audience.
“Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.”
Kritik
Ed-tech. Building authority in a category that is naturally skeptical.
“Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.”
Classet, TeachFront and others
Early-stage B2B, where the founder is the brand whether they planned it that way or not.
“Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.”
Where this can go.
LinkedIn is where most people start. If your marketing, GTM, or content needs expand, I can step in to support or recommend someone better suited.
Justin’s relaxed, conversational approach makes it easy to get out key messaging in a way that doesn’t seem contrived.It’s way more efficient than doing it yourself and generates a superior output.”
Dave MasonCEO & Co-Founder, UnTrap
“I love how you conduct the questions. It takes all the nervousness from an interview out.”
Danielle Tiemy Founder & Managing Director, Innovate Pathways
“It’s a fantastic practice, Justin. I felt very comfortable with you. I felt at ease.”
Ari Saeidi-pour Founder & CEO, Mint Mantis
“Reflecting back on our conversation, I bet my tone lightened up and became more lively, which is what I wanted to convey from the beginning.”
Brian Olynyk Founder & CEO, People Focused Coaching
See if it’s a fit.
We talk about where you are with founder comms and social media activity. I share how the service works, and together, we explore whether there’s a fit.
Book a call →