who you work withand where we started
Our roots are in storytelling, design, content marketing and founder brand. It’s a one-person operation. The person you meet on the first call is the person you work with.
I’m Justin DeMarchi. 8+ years working with B2B teams across SaaS, IoT, ed-tech, recruiting tech and AI, plus political communications.
I’ve worked directly with founders and executives, and three things are clear: personal branding is a powerful asset; it is vastly underused; and executive systems need to be hyper-efficient, or they won’t last. I built a service specifically catered to this reality, one that runs on two to three hours a month.
I am based in Toronto, and I work with a small number of people at a time. That is deliberate. The work depends on me knowing your business well enough to spot the angle and figure out how best to share it.
Justin DeMarchiFounder, DUO · Toronto
it starts with learningwhat actually fits you.
I ask the questions
Live calls form the foundation. Getting past the rehearsed answer to understand what you do, why you do it, why it matters, and how it helps your customers.
I find the angle
Reading the business from outside, with enough commercial experience to know what a buyer will actually care about.
I run the production
Writing, editing, clipping, scheduling. The part that turns raw thought into something worth sharing with your customers and prospects.
where the experiencecomes from.
Government of Ontario
Public communications, where the audience is everyone and the tolerance for jargon is zero.
Nexxiot
Global industrial IoT. Communicating technical differentiators to buyers who are not engineers.
Kritik
Ed-tech. Building authority in a category where trust does the selling.
Classet, TeachFront and others
Early-stage B2B, where the founder is the brand whether they planned it that way or not.
“It’s way more efficient than doing it yourself and generates a superior output.”
one conversation is enoughto know if this fits.
No deck, no pitch. I ask what you are working on, you tell me what has been getting in the way, and we both find out quickly whether it is worth doing.