Who you work with.
My roots are in storytelling, design, content marketing and founder brand. DUO is a one-person operation. The person you meet on the first call is the person you work with.
I’m Justin DeMarchi. I’ve spent nearly a decade working with B2B teams across tech and AI, operators in professional services, and 2.5 years in political communications.
I’ve worked directly with founders and executives, and three things are clear: personal branding is a powerful asset; it is vastly underused; and executive systems need to be hyper-efficient, or they won’t last. I built a service specifically catered to this reality, one that runs on one to two hours of your time a month.
I am based in Toronto, and I work with a small number of people at a time. That is deliberate. The work depends on me knowing your business well enough to spot the angle and figure out how best to share it.
Justin DeMarchiFounder, DUO · Toronto
How I work.
I ask the questions
Live calls form the foundation. Getting past the rehearsed answer to understand what you do, why you do it, why it matters, and how it helps your customers.
I find the angle
Reading the business from outside, with enough commercial experience to know what a buyer will actually care about.
I run the production
Writing, editing, clipping, scheduling. The part that turns raw thought into something worth sharing with your customers and prospects.
Where the experience comes from.
Government of Ontario
Public communications, where the audience is everyone and the tolerance for jargon is zero.
Nexxiot
Global industrial IoT. Communicating technical differentiators to buyers who are not engineers.
Kritik
Ed-tech. Building authority in a category where trust does the selling.
Classet, TeachFront and others
Early-stage B2B, where the founder is the brand whether they planned it that way or not.
Where this can go.
LinkedIn is where most people start. If you want one person to own more of your content, I also work as a fractional head of content: I plan your content and run it, on a monthly retainer.
“It’s way more efficient than doing it yourself and generates a superior output.”
Thirty minutes together,two to three clips to keep.
We spend half our call talking strategy and the other half doing a mini content session that produces 2-3 clips for you to use as you like.
Describing the work only goes so far, so this lets you experience what a content recording session is like.
Book a free content session →