Embedded Content Operator.
A senior B2B operator embedded in your team. Owning the systems that turn ideas into published content.
Run by Justin DeMarchi · Toronto
- Pricing$5,000–$10,000 / month
- Minimum3 months
- CadenceWeekly, ongoing
- Worked acrossCA · EU · US
- ReplyWithin 48 hours
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
What an Embedded Content Operator does.
A Content Operator owns and runs the B2B content function end-to-end. Strategy, voice, production, distribution, and the judgment for what ships and when. Senior editorial standards at the front, AI as the production layer behind them.
Embedded means I show up inside your organization. In your Slack, in your reviews, in the planning meetings, and in the decisions between them. The work happens with you, not at a distance.
Foundations, cadence, iteration.
- 01
Foundations
Voice and audience audit. Strategy and editorial calendar. System setup, where content lives, how it ships, how it's measured. Work in motion by week two.
Weeks 1–2 - 02
Cadence
Production on the agreed rhythm. Distribution running. Voice library and story bank populating. First performance baseline.
Weeks 3–8 - 03
Iteration
Review what's working. Cut, sharpen, double down. Plan months four to six together.
Weeks 9–12
This isn’t a fractional CMO.
Fractional CMO is a defined market. Marketing leadership at a senior level, billed on retainer, advising on team and strategy. It works for companies that already have execution capacity and need leadership across that capacity.
Embedded Content Operator is a different role. Not advising from the side. Owning the content function and running it. Same senior judgment, deeper in the operations. Most engagements run alongside an existing marketing lead or founder, not above them.
If you need leadership without execution, hire a fractional CMO. If you need senior judgment on content with the execution to ship it, this is the engagement.
You’ll get the most out of this if:
- ·B2B companies, bootstrapped, self-funded, or Series A to Series C
- ·Content is a priority but the function isn't built out yet
- ·Lean teams that need senior judgment without a senior hire
- ·Founders or marketing leads who want to stop being the bottleneck
- ·Brands where editorial standards and AI-assisted production both matter
Probably not the right match if:
- ·Pre-product B2B. Find product-market fit first.
- ·Consumer brands. My experience is B2B.
- ·Teams looking for pure freelance execution without strategic direction.
- ·You expect big results in a short timeline.
$5,000 to $10,000 per month.
Anchored by scope and time commitment. Includes strategy and end-to-end ownership of production. Additional costs may surface on specific projects, discussed openly when they do.
Fixed monthly fee, invoiced monthly. No hourly tracking, no surprises. After we align on cadence, priorities, and scope, I send a proposal. If priorities shift, we reshape.
Three-month minimum so the first 30 to 60 days, where voice and rhythm get established, can compound into something repeatable.
Common questions.
How is an Embedded Content Operator different from a fractional CMO?
A fractional CMO advises on team, strategy, and oversight. The work is leadership at a distance. An Embedded Content Operator owns and runs the content function from inside the team. Strategy and production both. Same level of judgment, closer to the operations. Most engagements run alongside an existing marketing lead, not replacing one.
Who's a good fit for an embedded engagement?
B2B teams running lean, founders pre or early Series B, or established teams that need senior judgment on content without making a six-figure hire. The economics work when you need senior-level decisions on what gets made and how it ships, but the role is too cross-functional for a single specialist seat.
How much time does this take from your team?
Less than you'd think. The point of an embedded operator is to remove decisions from your plate, not add to them. Expect a weekly check-in, monthly reviews, and async approvals on what's ready to ship. Beyond that, the work happens in the background.
Can we start smaller and expand?
Yes. Three-month engagements are the floor. If the fit is right and the work is compounding, we extend. If priorities shift, we reshape. The shape of the engagement evolves as the company does.
What happens if scope changes mid-engagement?
We reshape. Monthly check-ins keep scope and value in sync. The fixed monthly fee covers the agreed scope; meaningful changes get a new proposal before they land.