Senior content, run end to end.
A senior B2B content operator embedded in your team, owning the message, strategy, and production systems behind your content.
For lean teams with ideas, expertise, and market perspective, but no senior operator, turning it into consistent work that builds authority, earns trust, and supports new business.
Run by Justin DeMarchi · Toronto
2021–2026
By the time a buyer talks to you, they’ve mostly decided.
B2B buyers spend 83% of the journey researching on their own, and 95% of the vendors who win were already on the shortlist on day one (Gartner; 6sense). Your content is what makes that case while you’re not in the room.
Most lean teams know this and still can’t act on it. Content is a priority, but the function to produce it, consistently and at a senior standard, isn’t built. It waits on whoever has a spare hour, ships in bursts, then goes quiet. Nothing compounds.
That is the gap a Fractional Content Operator fills: one senior person owning the content function from strategy through shipping, so the work does not depend on spare time or scattered handoffs.
Six functions. One accountable owner.
“We run your content” is vague. Here’s what it actually means in practice. Open any one to see what I take off your plate.
Web presence & SEO/GEO
Your site making the case before the sales call.Full site build, landing pages, on-page copy, schema, SEO, and GEO work that helps buyers and AI answer engines understand what you do, why it matters, and when you should be considered.
Long-form content
Depth that earns the shortlist.Guides, essays, reports, and strategic articles that build topical authority and give buyers a real reason to trust you before the first call.
Short-form & social
Showing up where buyers already are.Social media management across founder and corporate accounts. Consistent short-form, adapted for the voice, format, and buying context of each channel.
Content management
One system, not scattered effort.The calendar, pipeline, standards, reviews, and publishing rhythm. Planning through shipping run as one operation, so work does not stall in drafts or leave the building off-brand.
PR & speaking
Succeeding in public-facing appearances.Speaker prep, talking points, contributed ideas, media coordination, and message development for moments where your perspective needs to land clearly.
Performance marketing
Paid distribution connected to the content.Landing pages, creative, and campaign inputs for Meta, LinkedIn, and Google, so paid activity is connected to the message and content system instead of running as a separate lane.
A short walkthrough of how it works.
Imagine the content function no longer relying on spare time, scattered handoffs, or a single founder carrying the whole thing.
The whole content function running, owned end to end, without a full-time hire on the books.
You work directly with the person running it.
I’m Justin DeMarchi. I run DUO and lead every engagement personally, embedded in your team, not handed to a junior or account layer. I’ve spent eight years inside B2B tech teams across North America and Europe, plus three years in political communications. That background shapes the work from corporate and founder messaging, creative direction and content strategy.
Book a discovery callJustin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Director of Sales & Marketing, Kritik
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Co-Founder & CXO, Nexxiot
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Co-Founder, Classet
What you’re choosing between.
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| DUOFractional Operator | Full-time hire | Agency | Freelancers | Do it yourself | |
|---|---|---|---|---|---|
| Cost | $5k–$10k / month | Six figures, locked in | Monthly retainer | Hourly or project based | Free |
| Time to start | Shipping within weeks | Months to hire, then ramp | Weeks, through onboarding | Fast after brief is delivered | Whenever you have time |
| Senior judgment | Senior, hands on the work | Senior, if you land the right one | Proven systems, with different hands on the work | Executes the brief you write | Yours |
| Owns the function | Yes | Yes | Owns part of the function | No | Yes |
| Message & Voice | Built, documented, protected | Strong, if you find the right person | Polished, but often filtered through layers | Depends on the brief you write | Yours by default |
$5,000 to $10,000 per month.
Scoped around the level of ownership, cadence, and production required. The monthly fee includes strategy, senior judgment, and end-to-end ownership of the agreed content function. Any project-specific costs are discussed before they land.
Fixed monthly fee, invoiced monthly. No hourly tracking. No surprise invoices. After we align on priorities, cadence, and scope, I send a proposal. If priorities shift, we rewrite the scope. Three-month minimum.
Common questions.
How is a Fractional Content Operator different from a fractional CMO?
A fractional CMO advises on team, strategy, and oversight. The work is usually leadership and oversight at a distance. A Fractional Content Operator owns and runs the content function from inside the team. Strategy and production both. Same level of judgment, closer to the operations. Most engagements run alongside an existing marketing lead, not replacing one.
Who's a good fit for an embedded engagement?
This fits when the content gap is too senior for a junior hire and too cross-functional for a single specialist. Usually that means lean B2B teams, founder-led companies pre or early Series B, or established teams that need senior content judgment without making a full-time hire.
How much time does this take from your team?
Less than you'd think. The point of an embedded operator is to remove decisions from your plate, not add to them. Expect a weekly check-in, monthly reviews, and async approvals on what's ready to ship. Beyond that, the work happens in the background.
Can we start smaller and expand?
Yes. Three-month engagements are the floor. If the fit is right and the work is compounding, we extend. If priorities change, we adjust scope together.
What happens if scope changes mid-engagement?
We reshape. Monthly check-ins keep scope and value in sync. The fixed monthly fee covers the agreed scope; meaningful changes get a new proposal before they land.
Book a discovery call.
Thirty minutes, no pitch. We map what your content function needs, where the bottlenecks are, and whether an embedded operator is the right fit.
Schedule it →