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DUO.
Fractional

Fractional Content Engineer.

A senior B2B operator embedded in your team. Building and running the systems that turn ideas into published content.

Justin DeMarchi

Run by Justin DeMarchi · Toronto

  • PricingFixed monthly, per scope
  • MinimumThree-month engagement
  • CadenceWeekly, ongoing
  • Worked acrossCA · EU · US
  • ReplyWithin 48 hours
Book a discovery call →
What it is

What is a content engineer?

A content engineer is a senior B2B operator who builds and runs the systems that turn ideas into published content. The role spans strategy and execution: AI workflows, content pipelines, web infrastructure, and the judgment for what ships and when.

Unlike a fractional CMO who advises, or a ghostwriter who executes, a content engineer owns both the system and the output. I show up inside your organization as an embedded senior operator. In your Slack, in your reviews, in the planning meetings, and in the decisions between them.

What’s in the work

Examples of what I run.

Engagements scope around what you actually need.
These are examples of what tends to come up.

Already know what you need? See the systems we implement and manage →

Content Production & Distribution

The output that builds trust and awareness.

  • ·Long-form research, whitepapers, data projects
  • ·Sales enablement, case studies
  • ·Editorial cadence and calendar
  • ·Schema-optimized SEO + GEO content

Founder Brand

Founder visibility at a consistent cadence.

  • ·LinkedIn strategy and execution
  • ·Presentation prep
  • ·Video cadence for social
  • ·Event prep and speaker support

Web & Pages

Your web presence, designed for adaptability.

  • ·Landing and service pages (structure, copy, design, dev)
  • ·Marketing site infrastructure
  • ·Conversion architecture

Operations & Coordination

Coordination across people and channels.

  • ·Editorial coordination with externals (podcasts, publishers)
  • ·Visual direction and brand standards
  • ·Onboarding and managing freelance teams
  • ·Cross-functional collaboration with leadership
Brookfield Place, Toronto
Brookfield Place · Toronto
How we work

From first call to steady state.

  • 01

    Discovery and scoping

    Short call to confirm fit, then a deeper scoping conversation. Cadence, priorities, and budget agreed up front.

    15–60 min
  • 02

    Kickoff

    Get access to systems, align on the first 30 days, establish working rhythm.

    Week 1–2
  • 03

    Steady state

    Weekly cadence, monthly reviews. Engagement shape evolves as company needs change.

    Month 1 onward
Good fit

You’ll get the most out of this if:

  • ·B2B companies, bootstrapped, self-funded, or Series A to Series C
  • ·Marketing or content is a priority but not yet built out
  • ·B2B companies and founders running lean and productive operations
  • ·Established teams that need judgment on a specific initiative
  • ·Brands where senior judgment and systems need to be woven together
Not a fit

Probably not the right match if:

  • ·Pre-product B2B companies. Find product-market fit first.
  • ·Consumer brands. My experience is B2B.
  • ·Teams looking for pure freelance execution without strategic direction.
  • ·You expect big results in a short timeline.
Clients
“
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Armin Baig
Director of Sales & Marketing, Kritik
“
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Dan MacGregor
Co-Founder & CXO, Nexxiot
“
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Nick Jones
Co-Founder, Classet
Pricing

Scoped once. Fixed monthly.

Engagements start at $5,000 per month. Most run $5,000–$10,000+, depending on scope. Scoped on the discovery call.

Each engagement has a fixed monthly fee. Invoiced monthly. No hourly tracking, no surprises. After we align on cadence, priorities, and scope, I send a proposal. If priorities shift, we reshape.

Frequently asked

Common questions.

  • How is a content engineer different from a fractional CMO?

    A fractional CMO advises on strategy and oversees execution. A content engineer owns both the strategy and the execution: marketing decisions, AI workflows, content pipelines, web infrastructure, and the judgment for what ships and when. Fractional CMOs typically operate at one level of remove. A content engineer is in the work.

  • Who hires a content engineer instead of a full-time marketing hire?

    B2B teams running lean, founders pre or early Series B, or established teams that need senior judgment on a specific initiative without making a full-time hire. The economics work when you need senior-level decisions on content systems but cannot justify a $200k+ hire yet, or when the work is too cross-functional for a single specialist seat.

  • Can we start with a single project and expand?

    Yes. Project-based engagements often evolve into ongoing if the fit is right. We can discuss what that would look like on the discovery call.

  • What happens if scope changes mid-engagement?

    We reshape. Fractional engagements are designed to flex as company priorities shift. Monthly check-ins keep scope and value in sync.

Other ways to work with DUO

Want a single channel run for you instead?

System

Founder LinkedIn

Managed content pipelines for founders needing consistent presence on LinkedIn.

System

SEO + AI Search Content

Modern web presence on a lean AI stack. Built to rank in Google and get cited by AI.

System

Coaching

$200 working sessions on content, storytelling, positioning, or workflows.

Book a discovery call.

Schedule it →