Fractional operator.
Senior B2B support, embedded in your org. Advisory, embedded, or project-based.
- PricingFixed monthly, per scope
- MinimumThree-month engagement
- Time2–4 days per week
- GeographyCA · EU · US
- ReplyWithin 48 hours
An ongoing seat at your table.
Fractional operating is an ongoing engagement where I show up inside your organization as an embedded senior operator. In your Slack, in your reviews, in the planning meetings, and in the decisions between them.
The work spans strategy, content systems, marketing operations, AI workflows, and go-to-market execution. Shape depends on your stage, team, and current priorities.
This isn’t fractional marketing leadership in the usual sense. It’s broader. Think of it as hiring a senior operator’s time and judgment at a fraction of the cost of a full-time hire.
Shaped to what you actually need.
Advisory
Strategic input, regular reviews, and light execution. Good for established teams that need senior perspective without hands-on capacity.
Embedded
Full involvement in planning and execution. I show up in your Slack, your leadership meetings, and the work itself. Good for teams that need capacity and judgment together.
Project-based
A specific initiative with clear deliverables. Good for rebrand work, content system implementation, or AI workflow builds. Often evolves into ongoing.
From first call to steady state.
- 01
Discovery call
Short call to understand where you are, what you need, and whether this is a fit.
15 min - 02
Scoping
Deeper conversation to shape the engagement. Agree on time commitment, priorities, and budget.
45 min - 03
Kickoff
Get access to systems, align on the first 30 days, establish working rhythm.
Week 1–2 - 04
Steady state
Weekly cadence, monthly reviews. Engagement shape evolves as company needs change.
Month 1 onward
You’ll get the most out of this if:
- ·B2B companies, bootstrapped, self-funded, or Series A to Series C
- ·Marketing or content is a priority but not yet built out
- ·Founders who need senior support without justifying a full-time hire
- ·Established teams that need judgment on a specific initiative
- ·Brands where storytelling and systems need to be woven together
Probably not the right match if:
- ·Pre-product B2B companies — find product-market fit first
- ·Consumer brands — my experience is B2B
- ·Teams looking for pure freelance execution without strategic direction
- ·Anyone expecting results in under 90 days
Scoped once. Fixed monthly.
Each engagement has a fixed monthly fee based on scope and time commitment. Invoiced monthly. No hourly tracking, no surprises.
After the discovery call, I put together a proposal with scope, days per week, and monthly fee. If priorities shift quarterly, we reshape.
For context: most engagements fall between $8k and $15k per month depending on shape.
Common questions.
What's the minimum commitment?
Three months. Most engagements run six to twelve. The first 30–60 days is where momentum gets built, which is why three-month commitments are the floor.
Can we start with a single project and expand?
Yes. Project-based engagements often evolve into ongoing if the fit is right. We can discuss what that would look like on the discovery call.
How many days per week should I expect?
Embedded engagements run two to four days a week. Advisory engagements run a few hours. Project-based varies with scope. We scope this together at the start.
Do you work with teams outside North America?
Yes. I've worked with clients across Canada, Europe, and the US. Time zones get worked around.
What happens if scope changes mid-engagement?
We reshape. Fractional engagements are designed to flex as company priorities shift. Monthly check-ins keep scope and value in sync.
Do you work with one client at a time?
No. Typically two to three concurrent engagements. Each client gets dedicated time and attention within their agreed scope.