AI-First Web Presence.
Modern marketing sites built with custom code through Claude Code. Designed for adaptability.
Run by Justin DeMarchi · Toronto
- PricingFrom $5,000 / build
- ManagementFrom $3,000 / month
- CadenceProject + retainer
- StackNext.js · Vercel
- ReplyWithin 48 hours
What is an AI-first web presence?
An AI-first web presence is a modern marketing site built with code-as-content. Pages are written and structured through AI tooling alongside the operator, then shipped to a fast, owned stack. The output is a site that adapts as fast as the business does. It’s one example of an AI content system.
Traditional CMS sites lock you in. AI-built sites with custom code give you the speed of a templated tool without the ceiling. You own the code. Pages ship in days, not months. Rebuilds happen as priorities shift, without re-licensing or migrating. The longer argument: why I moved DUO off Webflow.
Traditional CMS vs AI-first.
Most B2B sites are built on Webflow or WordPress. Modern teams are moving to AI-first custom code. Here’s why.
What’s in scope.
Marketing sites
Modern sites built fast and shipped to a lean stack.
- ·Full site builds
- ·Phased rollouts
- ·Migration from legacy CMS
- ·Multi-page architectures
SEO + GEO content infrastructure
Long-form content engineered to rank in Google and get cited by AI.
- ·Schema markup baked in
- ·Internal linking architecture
- ·Long-form blog systems
- ·AI Overview optimization
Page operations
Targeted page work without rebuilding the site.
- ·Landing pages
- ·Service pages
- ·Campaign-specific microsites
- ·Ongoing page updates
Reporting connection
Analytics wired in from day one.
- ·PostHog event tracking
- ·Google Search Console integration
- ·Conversion architecture
- ·Monthly visibility reports
From first call to live.
- 01
Discovery and scoping
Short call to confirm fit, then deeper scoping. Cadence, scope, budget agreed up front.
15–60 min - 02
Build
Design and code shipped iteratively. Schema and SEO/GEO infrastructure baked in. Reporting connected before launch.
Weeks 2–6 - 03
Manage and iterate
Monthly retainer keeps pages updated, content shipping, and the system evolving with the business.
Month 2 onward
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Project + retainer.
Site builds are project-priced based on scope. Ongoing management is a fixed monthly fee. No hourly tracking, no surprises. Scope shaped on the discovery call.
From $5,000 / build · From $3,000 / month management
Common questions.
How is this different from a Webflow build?
Webflow gives you templates and a recurring license. An AI-first build gives you custom code on a lean stack you own. No license fees, no template ceiling, no migration when you outgrow it.
Who maintains the site after launch?
Most clients move into a monthly management retainer. DUO handles ongoing page updates, new launches, and SEO/GEO content shipping. Hand-off to in-house teams is documented if priorities shift.
How long does a build take?
Typical builds run 3–6 weeks depending on scope. Phased launches can ship a first version faster. Specifics shaped on the discovery call.
What stack do you build on?
Next.js plus Vercel for hosting. Code lives in your GitHub. Content authored in MDX or a connected CMS depending on your team's preference. The whole stack is yours to take elsewhere. Background: /insights/nextjs-vs-webflow-for-a-b2b-marketing-site.
Can I just hire you for specific pages?
Yes. Page operations is one of the buckets. Landing pages, service pages, microsites all available as standalone scope, scaled to size.