Founder LinkedIn.
Founder voice on LinkedIn at a consistent cadence. Live extraction calls. AI workflows. Mixed-media production.
Run by Justin DeMarchi · Toronto
- Pricing$2,000–$3,000 / month
- TiersTwo
- Cadence2–3 posts / week
- Minimum3 months
- ReplyWithin 48 hours
Founder presence, run by DUO.
Founder LinkedIn is a managed content system for B2B founders who know they should be on LinkedIn but can’t run it themselves consistently. Live extraction calls capture how you actually think about the work. AI workflows turn that into mixed-media posts on a defined cadence. The full case for founder-led marketing lives in the guide.
Different from a ghostwriter. There’s no anonymous freelancer guessing your voice. Different from an agency. There’s no team layer between you and the work. Senior judgment lives at the front (the strategy, the voice profile) and at the back (the review). AI compresses everything in between.
What’s in scope.
Content extraction
Capture how you actually think, in your words.
- ·Live calls (audio + video)
- ·AI-extraction calls
- ·Voice profile
- ·Story bank that compounds over time
Drafts and reviews
AI does the production. You do the review.
- ·Drafts written from extraction transcripts
- ·Voice-matched to your profile
- ·Review and refinement loop
- ·Approval before publish
Mixed media production
Text alone isn't enough. Mixed media reads better.
- ·Carousels and graphics
- ·Short-form video clips
- ·Quote cards
- ·Article links and rich previews
Scheduling and publishing
Cadence locked in. Manual posting eliminated.
- ·Scheduled via Buffer
- ·Calendar visibility
- ·Performance tracking
- ·Adjustments based on results
From onboarding to ongoing rhythm.
- 01
Onboarding and voice setup
Initial calls capture background, audience, and content priorities. Voice profile built and stored. First story bank populated.
Week 1 - 02
Drafts on cadence
Bi-weekly extraction calls feed drafts. You review and approve. Mixed media production runs in parallel.
Week 2 onward - 03
Publishing and iteration
Posts published on a 2–3 per week cadence. Performance tracked. Voice profile and story bank refined monthly.
Ongoing
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Two tiers. Three-month minimum.
The lower tier covers voice setup, drafts, review, and scheduled publishing. The higher tier adds mixed-media production: carousels, video clips, graphics, quote cards. Most founders move to the higher tier within 60 days because mixed media performs better.
$2,000 / month – Voice and drafts. $3,000 / month – Voice, drafts, mixed media.
Common questions.
How is this different from a ghostwriter?
Ghostwriters guess your voice from a few samples. Founder LinkedIn captures your voice through live calls and builds a profile used across every draft. You see and approve every post before it ships. More on the difference: /insights/ai-content-system-vs-ghostwriter.
How much time does this take from me?
Two to three hours per month. One bi-weekly extraction call (~45 min). Review and approval of drafts (~30 min weekly). The rest is DUO's work.
What's the difference between the two tiers?
The $2,000 tier covers voice setup, drafts, and scheduled publishing. The $3,000 tier adds mixed-media production. Most founders end up on the $3,000 tier within 60 days because mixed media performs better.
Why a three-month minimum?
The first 30 to 60 days is where the voice profile gets built and the cadence gets established. Three months is the floor for that to compound into something repeatable.
Can I post my own ideas too?
Yes. Many founders mix DUO drafts with their own posts. DUO doesn't gate your account or your calendar.