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DUO.
Founder LinkedIn

Founder LinkedIn.

Founder voice on LinkedIn at a consistent cadence. Live extraction calls. AI workflows. Mixed-media production.

Justin DeMarchi

Run by Justin DeMarchi · Toronto

  • Pricing$2,000–$3,000 / month
  • TiersTwo
  • Cadence2–3 posts / week
  • Minimum3 months
Book a discovery call →
The problem

You know you should be on LinkedIn. Staying consistent is the hard part.

  • You post for a week, then the company eats the next month.
  • Your best thinking stays in calls and DMs, never on the feed.
  • Every time you go quiet, the momentum resets to zero.
What it is

Founder presence, run by DUO.

Founder LinkedIn is a managed content system for B2B founders who know they should be on LinkedIn but can’t run it themselves consistently. Live extraction calls capture how you actually think about the work. AI workflows turn that into mixed-media posts on a defined cadence. The full case for founder-led marketing lives in the guide.

Senior judgment lives at the front (the strategy, the voice profile) and at the back (the review). AI compresses everything in between. You see and approve every post before it ships, so it sounds like you at a cadence you couldn’t hold alone.

Inside the work

What’s in scope.

Content extraction

Capture how you actually think, in your words.

  • ·Live calls (audio + video)
  • ·AI-extraction calls
  • ·Voice profile
  • ·Story bank that compounds over time

Drafts and reviews

AI does the production. You do the review.

  • ·Drafts written from extraction transcripts
  • ·Voice-matched to your profile
  • ·Review and refinement loop
  • ·Approval before publish

Mixed media production

Video and graphics get more reach than text on its own.

  • ·Branded graphics
  • ·Short-form video clips
  • ·Quote cards
  • ·Article links and rich previews

Scheduling and publishing

Cadence locked in. Manual posting eliminated.

  • ·Scheduled via Buffer
  • ·Calendar visibility
  • ·Performance tracking
  • ·Adjustments based on results
How the system works

Everything you share becomes weeks of content.

Five sources, always feeding in
AI interviewsYour materialsLearnings & analytics
Live calls + videoPost feedback
Your folder

Every input lands in one place. Claude pulls the themes, organizes it, and learns your voice rules.

The operator

Pulls the best points and produces weeks of content.

Text postsVideo clipsGraphics
You review and approve

Nothing ships without your sign-off.

Your calendar

Full. Two to three posts a week, every week.

Studio setup, Toronto
Studio · Toronto
Who runs this
Justin DeMarchi, founder of DUO

Justin DeMarchi.

Founder, DUO · Toronto

Nine years across SaaS, IoT, ed-tech, and AI. Some of it in-house, the rest working directly with founders in North America and Europe.

A real senior operator runs your account end to end. The strategy and the final read stay with me; AI sits in the production layer in between.

Clients
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Armin Baig
Director of Sales & Marketing, Kritik
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Dan MacGregor
Co-Founder & CXO, Nexxiot
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
Nick Jones
Co-Founder, Classet
Pricing

Two tiers. Three-month minimum.

The lower tier covers voice setup, drafts, review, and scheduled publishing. The higher tier adds mixed-media production: video clips, branded graphics, and quote cards.

Core

Voice

$2,000/ month

Consistent LinkedIn content in your voice. Written, reviewed, and scheduled for you.

  • 8 posts a month (about 2 a week), in text or paired with photos and media you provide
  • Run by a senior operator, end to end
  • Crafted and reviewed by a real person, every post
  • 1 live call/month (45–60 min) for voice extraction
  • 2+ AI interviews/month for idea extraction
  • Platform access for idea submission + draft review
  • Unlimited async support
  • Automated scheduling
  • 3-month minimum
Book a discovery call →
Full service

Voice + Production

$3,000/ month

Everything in Voice, plus video clips, branded graphics, and a full mixed-media presence.

  • 12 posts a month (about 3 a week), in mixed media including video and graphics we produce
  • Everything in Voice
  • 4 video clips/month edited from recorded calls
  • 2 branded graphics/month
  • 2 live calls/month (30–45 min) for video footage + voice extraction
  • 3-month minimum
Book a discovery call →
Frequently asked

Common questions.

  • How do you capture my voice so it actually sounds like me?

    Live calls and AI-supported interviews capture how you actually think, in your words. That builds a voice profile every draft is matched against, and you see and approve every post before it ships. The profile compounds over time, so it reads more like you the longer we run.

  • How much time does this take from me?

    Two to three hours a month. One to two extraction calls (~45 min each, depending on tier). Reviewing and approving drafts (~30 min a week). The rest is DUO's work.

  • What's the difference between the two tiers?

    The $2,000 tier covers voice setup, drafts, and scheduled publishing. The $3,000 tier adds mixed-media production: video clips and branded graphics. You can start on either.

  • Why a three-month minimum?

    The first 30 to 60 days is where the voice profile gets built and the cadence gets established. Three months is the floor for that to compound into something repeatable.

  • Can I post my own ideas too?

    Yes. Many founders mix DUO drafts with their own posts. DUO doesn't gate your account or your calendar.

Also from DUOFractional Content OperatorWays to work →

Book a discovery call.

Schedule it →