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The DUO newsletter.

Every other Thursday. Content, go-to-market and personal branding for B2B executives.

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What lands in your inbox.

01

The data

Research I run on how B2B leaders actually use LinkedIn: who posts, what lands and what doesn’t.

LinkedIn post. Funding. Ritam Rana, Knowlify.
27.6xthe founder’s typical postFunding. Ritam Rana, Knowlify.
LinkedIn post. Getting into YC. Win Wang, ParaQuery.
122xthe founder’s typical postGetting into YC. Win Wang, ParaQuery.
LinkedIn post. A milestone. Yujian Yao, Floot.
43xthe founder’s typical postA milestone. Yujian Yao, Floot.
15%

of 646 YC 2025 B2B founders post on LinkedIn twice a month or more.

646 YC founders on LinkedIn →234 vs 10

Likes and comments on a typical post by Boardy’s founder, against one by someone outside the company.

Boardy case study →296 vs 45

Posts naming Peec AI written by its staff, against its founders.

Peec AI case study →
02

The conversation

Moments from the conversations I record with founders and operators, with the full episode a click away.

Views aren't sales: Usman Yousaf, founder of Creative Officials, with Justin DeMarchi
“The more you learn about their problems, the better your content is going to be.”
Usman Yousaf Founder, Creative Officials
“Every niche needs a competitor. Otherwise, what’s the point?”

Julia Georgi Georgia App

“Watch yourself, see what you liked about it and just clock it. Don’t judge it, clock it and keep learning.”

Alli Mang The Alli Mang Academy

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Every other Thursday. Content, go-to-market and personal branding for B2B executives.