How Founder LinkedIn works.
A live call or two and a few approvals from you. A managed system turns it into consistent written and mixed-media content, in your voice, without LinkedIn becoming another job.
2–3 hours a month from you · 8–12 posts a month from us.
Run by Justin DeMarchi · Toronto
2021–2026
01InputsYou45–60 min / call01 · InputsLive calls and AI interviews, led by us, plus voice notes and articles.
02ExtractionDUO0 hrs from you02 · ExtractionThemes and angles pulled from your thinking, crafted to fit your ICP.
03ProductionDUO0 hrs from you03 · ProductionWritten posts, edited clips, and branded graphics, drafted in your voice.
04ReviewYou~30 min / month04 · ReviewEvery draft waits in your queue. Approve, edit, or kill. Nothing ships without you.
05PublishedAutomatic2–3 posts / week05 · PublishedApproved posts go out on schedule, 2–3 a week. No posting day, no reminders.
Five stages. Only two need you.
Inputs
You share raw thinking however it comes out (a live call, a voice note between meetings, a link you found, a rant in the DMs). No scripting, no blank page, no homework. The messier it is, the better: the sharpest ideas usually hide in the tangents you’d never think to write down.
…the thing nobody tells you about margins is that 8% and 20% are completely different businesses, not the same one working harder.
…and when we fired our biggest client it actually freed the team to…
Extraction
You talk in tangents. We pull out the ideas actually worth publishing (the contrarian take, the hard-won lesson, the story only you can tell). We shape each one into an angle that lands on LinkedIn, instead of being flattened into the generic thought-leadership everyone scrolls past.
Content production
One conversation becomes weeks of content. Written posts, short video clips cut straight from your call, and branded graphics. Each format is produced for how LinkedIn actually rewards attention, and every piece is drafted in your voice.
8% and 20% margins aren’t the same business working harder. They’re two different businesses. Here’s what changed when we…
Review & approve
Nothing goes live without you. Everything lands in your queue, where you approve in a tap or edit inline. Yours to approve, every time. We handle the rest: formatting, scheduling, and keeping the calendar full so you never touch it.
Published, consistently
We publish on your cadence and hold the line week after week, through the launches, the travel, and the fires that would normally kill your posting streak. Then we track what your buyers actually engage with and feed it back into the next round, so your presence compounds instead of resetting.
Nothing ships without you.
Every piece lands in your review queue first: written posts, clips, and graphics. Approve in a tap, edit inline, or park it. The calendar only fills with what you approved.
Same revenue, same team, same hours. What changed was the math underneath…
Why it sounds like you, and keeps sounding like you.
Everything you share feeds a living profile: how you talk, what you care about, what your buyers respond to. We check every draft against it before it reaches your queue, and every published post teaches it something. It compounds, so month three sounds more like you than month one.
2–3 hours from you → 8–12 posts from us.
Every month · in your voice · nothing ships without you
Book a discovery callYou know you should post. It keeps losing to the work.
You already know the presence would compound. Buyers look you up, read what you’ve published, and form a view long before the first call. So it stays on the list, until the quarter starts, the work in front of you wins, and the posting that was supposed to build all that authority never gets written.
It isn’t discipline. Writing in your own voice is slow, the blank page is worse at 6pm, and the good ideas get rewritten until they sound like everyone else. So it ships in bursts (three posts in a strong week, then silence for a month), which is the one pattern that never builds anything.
Founder LinkedIn removes the part that keeps breaking. You bring the thinking; we run the system that turns it into a consistent presence, in your voice, on 2–3 hours a month, so the compounding happens without it becoming another job.
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
You work directly with the person doing the work.
I’m Justin DeMarchi. I run DUO and personally lead every engagement. You’re on calls with me, not handed to a junior or account layer. I lead the extraction, writing, production, and final review so the work stays close to your voice and point of view. Eight-plus years inside B2B tech teams across North America and Europe.
Book a discovery callManaged service vs. ghostwriter vs. AI tool.
Three ways founders run their LinkedIn presence, and how they actually differ.
Scroll to compare →
| Managed serviceFounder LinkedIn by DUO | Ghostwriter | AI writing tool | |
|---|---|---|---|
| What you get | Text, video clips, branded graphics | Mostly text | Mostly text |
| How it’s made | Live calls + AI interviews capture your material; produced and reviewed by a senior operator | Manual writing, interviews, review | You prompt, you’re the editor |
| Your time / month | Low, about 2–3 hours | Medium, briefing + review | High, you run it |
| Voice over time | Documented and refined | Depends on the writer | Drifts unless you manage it |
| Typical cost | $2,000–3,000 / mo | ~$2,000–4,000 / mo | ~$20–100 / mo |
A ghostwriter or AI tool mostly helps with writing. DUO runs the full LinkedIn content system: ideas, voice, writing, video clips, branded graphics, scheduling, and review, with only 2–3 hours from you each month.
Cost ranges are typical market rates, not quotes. Ghostwriter and AI pricing vary widely by scope and provider.
Presence $2,000 / mo · Momentum $3,000 / mo
3-month minimum, then month to month. 2–3 hours a month from you.
More on founder-led content.
Common questions.
How do you capture my voice so it actually sounds like me?
Live calls and AI-supported interviews capture how you actually think, in your words. That builds a voice profile every draft is matched against, and you see and approve every post before it ships. The profile compounds over time, so it reads more like you the longer we run.
What’s the difference between the two tiers?
Both tiers run the same mixed-media system. Presence ($2,000) is 8 posts a month, including video clips and a branded graphic, with a monthly live call. Momentum ($3,000) is 12 posts a month with more clips and graphics and two live calls. You can start on either.
Why a three-month minimum?
The first 30 to 60 days are where we build the voice profile and lock in the cadence. Three months is the floor for that to compound into something repeatable. After the minimum, both plans run month to month.
Can I post my own ideas too?
Yes. Many founders and owners mix DUO drafts with their own posts. DUO doesn’t gate your account or your calendar.
How much does founder LinkedIn content cost?
Founder LinkedIn by DUO runs $2,000 to $3,000 a month, depending on cadence and production volume. For comparison, ghostwriters typically run $2,000 to $4,000 a month and AI writing tools $20 to $100 a month. Pricing is monthly with a three-month minimum.
Book a discovery call.
Twenty minutes, no pitch. We map what your LinkedIn presence needs and whether this is the right fit.
Schedule it →