LinkedIn ghostwriting for founders.
A LinkedIn ghostwriter plus the system around one. Your raw perspective and expertise turn into polished content across text, image and video, ready to approve and schedule.
Run by Justin DeMarchi
of B2B buyers trust thought leadership over marketing to judge a company.
Edelman · LinkedIn, 2024
Most services mimic your voice. We build your voice profile that compounds every week.
We build your custom voice profile that sharpens every week, produce on-brand creative assets, and ensure a white-glove service from a nine-year content vet and DUO founder.
AI is the engine that captures and organizes the raw material. We (me, Justin) write every post. That distinction is the whole point.
Why not just…
…use an AI tool?
Because it's a tool you operate. The voice drifts, the review time stacks up, and you quietly become the editor. We're a service, people write, you approve.
…hire a freelance ghostwriter?
Because one writer guesses from samples. When they're busy or gone, the voice goes with them. We capture it into a profile you own and produce video and graphics too.
…use an agency?
Because of the account layers and slow loops. You'd brief a manager who briefs a writer. Here you work directly with Justin.
Same job. We just built the one that captures your voice, and compounds it over time.
Still comparing? We wrote an honest comparison of LinkedIn ghostwriters for founders, including the alternatives to us.
Three steps. Most of the work is ours.
We extract your voice
Forms, AI-guided interviews, and a couple of live, recorded calls capture how you think, your stories, and the way you actually talk.
We write & produce
Justin writes every post by hand. Video clips and branded graphics are produced in-house, providing a mix of content types for your channel.
You approve, we publish
Review a batch, drop notes, green-light. We schedule and publish 2–3 a week and your voice profile sharpens with each one.
“Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.”
“Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.”
“Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.”
Run by Justin DeMarchi, DUO, Toronto. Nine years inside B2B tech teams. You work with the person doing the work, not an account manager. That’s why the voice stays yours. The full managed system, including the extraction process behind it, lives at Founder LinkedIn.
Two ways to run it.
Monthly, with a three-month minimum so the voice has time to compound. No setup fees, no surprises.
Voice
The written channel, run for you in your voice.
- 8 posts a month
- Full voice extraction
- Written & reviewed by DUO founder, Justin DeMarchi
- Scheduled & published for you
Voice + Production
Everything in Voice, plus in-house video and graphics for mixed-media reach.
- 12 posts a month, mixed media
- In-house video clips
- Branded graphics
- Everything in Voice
Straight answers.
Does AI write my posts?
No. People write and edit every post. AI is the engine behind the service: it captures and compounds your voice and stories so the writing stays consistently you. It's how we work, not who writes.
How much of my time does this take?
About 2 to 3 hours a month. Extraction up front is the heaviest lift, a couple of calls and some forms. After that it's reviewing batches and the occasional story prompt.
What's the commitment?
A three-month minimum, then month-to-month. Voice compounds, and three months is the floor for it to show up in the feed. Your voice profile and story bank are yours to keep either way.
Who actually writes them, and who do I deal with?
A person writes and edits; you work directly with Justin, no account layers.
What if I'm not happy with a post?
Nothing publishes without your green light. You review every batch, drop notes, and we revise. The voice profile gets sharper from your feedback each week.
See how we turn your expertise into polished posts you’re proud of.
Book a 15-minute call with Justin. We’ll review your goals and tell you straight if it’s a fit.