The stories you're sitting on (and don't realize)

Every founder has insights worth sharing. The problem isn't that you don't have stories—it's that you don't know how to identify what's objectively worth posting. Here's the framework I use.

Related Insights

What politicians taught me about personal branding

Before working with founders, I managed politicians' personal brands. The stakes were higher, but the fundamentals are the same: your voice, your stories, your reputation. Here's what translates.

Why executive posts get 8× more engagement

The data is clear: posts from executives dramatically outperform company pages. But most founders still aren't posting. Here's why that's a massive missed opportunity—and how to fix it.

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