Fractional Marketing for Series A+ B2B SaaS Companies
What we do
We integrate with your existing team to build marketing systems, optimize growth funnels, and provide strategic leadership needed to scale beyond founder-led growth.
Who we help
We help startups create and manage their marketing and analytic systems, guide messaging and channel development and offer an objective and focused strategic sounding board for daily decision making - big and small.
Scale-ups
We add marketing firepower for series A+ and bootstrapped companies. Whether integrating with existing teams, or working directly with founders, we help "fix" growth challenges, unlock new opportunities and channels and advise on campaigns and projects.
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Fractional Marketing Leadership
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Multi-channel strategy and execution to acquire and retain new business across paid and non-paid.
Content strategy, messaging frameworks, and brand positioning for complex B2B audiences. We help clarify your market positioning and develop thought leadership that resonates with technical buyers and long sales cycles.
Have clarity in your go-to-market approach and channel strategy.
Go-to-market planning, channel strategy, and partnership development. I provide the strategic oversight and hands-on execution needed to scale your marketing efforts beyond founder-led growth.
Testimonials
How our partnership starts
Discovery Call
Strategic Intake & Growth Goals
Evaluation & Analysis
Strategic Deep Dive (Once We Engage)
Roadmap & Kickoff
Your Custom Growth Roadmap
FAQ
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DUO integrates with your existing team to understand your specific goals and pain points. Rather than typical consulting, this is true partnership. It includes coordinating freelancers, managing specialized implementations, and providing real-time marketing adaptation as your business evolves.
DUO operates as an embedded marketing partner, integrating directly with your team to develop marketing systems and communication channels from within your organization. You get hands-on support and senior-level expertise that expands your internal capabilities, with the agility to grow as your team needs evolve.
Where agencies typically handle specific tasks or projects, DUO's embedded approach allows for deep understanding of your business to proactively propose new channels, campaigns, and strategies. You get a proactive marketing leader who helps guide your transition away from founder-led growth, building the team and growth systems that allow your company to scale sustainably."
DUO integrates with your current team to fill gaps and provide strategic leadership. Whether you have junior marketers who need guidance or founders handling marketing part-time, DUO works alongside your people to build capabilities and systems that scale with your growth.
Before any partnership is launched, DUO meets with you for a 30-minute discovery call to understand your growth goals, challenges, and what you hope to achieve from the partnership. This ensures there's a good fit on both sides.
DUO always starts with a pilot period of six to eight weeks with clearly defined goals. During this period, DUO becomes integrated and acquainted with your team, gains access to existing systems, and begins building necessary structures. Coming out of this pilot period, you'll have a clear roadmap and directives to guide you towards your chosen KPIs.
DUO partnerships typically range from six months to multiple years, with some long-term clients engaged for three+ years on a monthly retainer basis. Marketing isn't a quick, task-based project - it's about building systems, seeing results, and creating processes that deliver sustainable growth over time.
DUO limits the number of clients worked with annually based on availability and fit. That said, every company's needs are different, which is why every partnership starts with a pilot period to assess fit and determine how to proceed together.
While less common, DUO is also open to shorter-term projects when there's something specific you're looking to launch or evaluate. The best approach is to get in contact and have a discussion about your specific needs.
DUO is results-focused in all work, starting every engagement with a clear understanding of goals and KPIs. How results are measured depends on your specific goals - whether they're lead-driven, awareness-driven, brand reputation, or customer experience-focused.
First, DUO identifies what you want to achieve, associates clear KPIs with those objectives, and uses that framework to guide strategy moving forward. This ensures every effort is measurable and aligned with your business priorities.
DUO has identified this focus because these industries share similar challenges: complex B2B sales cycles, technical buyers, and sophisticated attribution needs. This has led to a specialization that delivers better results.
That said, DUO is always open to working with emerging tech and innovative companies and founders. The best approach is to get in touch and have a conversation - if it seems like a great fit, DUO would love to be part of your success story.
