Articles

“The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” ~ Alan Alda

If you are like most businesses in Canada, it is likely that you are hunkered down in a wait and see mode. How long will it take before people start spending money and start evaluating opportunity based on the age old value proposition: make me want it, make me need it, and make it worth more to me than I have paid. One wise purchase begets another parallel purchase and before you know it the economy starts chugging along.

Imagine that after six long weeks of hard work your web site is finally ready to be launched. After some self-congratulations you turn your attention to the the pile of work that has built up while you were focused on the web project. Each day, your web site demands less and less of your attention, and before you know it – you've decided to have a GOOD web site when you could be working on how to make a GOOD web site GREAT!

It's not over EVER!

Organizations that have a steady stream of creativity are more likely to evolve their business, increase their sales, strengthen their relationships, and extend their brand than companies who do not have access to prolific, cool, new ideas.

How would your team respond to these questions? As the leader - how would you answer?

Soft becomes Hard: ROI calculations require a rethink because SOFT projects do produce HARD results.

PowerPoint presentations are an excellent vehicle for providing in-depth understanding of the offering/mechanics/work flows. Investors and prospective clients need to see such a detailed presentation before they decide to commit contractually. First impressions require a more dynamic experience than PowerPoint can provide. For first impressions – think Multimedia.

In a nutshell, the Intranet’s role in your organization.