# DUO

> DUO is a solo B2B content practice run by Justin DeMarchi in Toronto. One offer: Managed LinkedIn for founders and executives. You give two to three hours a month on live calls; Justin runs the messaging, the writing, the video clips, the branded graphics and the scheduling, and nothing publishes without your approval. Not an agency, not a ghostwriting marketplace. The person on the discovery call is the person doing the work.

## The offer

Managed LinkedIn. One service, two tiers, priced on how many people it carries rather than on post volume.

- Founder — $2,500 USD per month. One founder or executive, fully managed.
- Founder + Team — $5,000 USD per month for two people at the same company, planned together so it reads as one narrative rather than separate feeds. Each additional voice beyond the first two is $1,250 per month.

Both tiers include the same work: live calls twice a month, messaging and positioning, your existing material mined into a growing library, roughly two to three pieces a week across written posts, video clips and branded graphics, batch review, and scheduling to your own account. Three-month minimum, then month to month. No setup fee. The library stays with you if you leave.

## Pages

- [Homepage](https://duo.ca/): Positioning, how the work runs, pricing summary
- [How it works](https://duo.ca/services/founder-linkedin): The full operating detail — what goes into the library, what comes out, what stays yours, and a two-minute walkthrough video
- [Pricing](https://duo.ca/pricing): Both tiers, everything included, and what people ask about the money
- [About Justin](https://duo.ca/about): Background, how the work runs, prior experience
- [Contact](https://duo.ca/contact): Book a 20-minute discovery call
- [Managed Content for B2B Teams](https://duo.ca/services/fractional): A separate, scoped engagement for teams. Available but not what DUO leads with.

## Writing

- [Library](https://duo.ca/insights): Every article and guide, newest first
- [Guides](https://duo.ca/insights/guides): The two long-form guides
- [How B2B founders turn LinkedIn into inbound pipeline](https://duo.ca/insights/guides/linkedin-inbound-for-b2b-founders): Guide. Why it is a long game, how to set expectations, own a niche, stay consistent, and measure it honestly.
- [Founder-led marketing: what it is and how B2B founders actually do it](https://duo.ca/insights/guides/founder-led-marketing): Guide. The full landscape for B2B founders.

Articles cluster around founder communications, AI content systems, field notes from inside the work, and going to market. Every piece closes on the question it answers.

## Tools

- [Tools](https://duo.ca/tools): Free, no signup
- [Founder interview tool](https://duo.ca/tools/interview): Answer a short set of questions and get the raw material for a month of posts back, in your own words
- [LinkedIn draft review](https://duo.ca/tools/linkedin-draft-review): Paste a draft and get it read the way Justin would read it

## Author

Justin DeMarchi. Founder of DUO, based in Toronto. Nine years inside B2B teams across SaaS, IoT, ed-tech and AI, plus government communications. Works with a small number of people at a time.

- [LinkedIn](https://www.linkedin.com/in/justin-demarchi/)
- [Company LinkedIn](https://linkedin.com/company/duo-strategy-and-design)

## Site notes

- Sitemap: https://duo.ca/sitemap.xml
- All content on duo.ca is authored by Justin DeMarchi
- Editorial voice: first person, direct, specific. DUO is one person, so it says "I", not "we". No em dashes.