Know Us brochure
The College of Management and Economics, University of Guelph, and DUO.CA progressed through a strategic visioning process to distill the defining concepts, the language and supporting images and to arrive at a brand 'look and feel' for CME.
A brochure was developed that communicates 'who is the College of Management and Economics' now, and in the near and distant future. The working title for this brochure was KNOW US - and the resulting brochure sets out the CME proposition in a clear and comprehensive way - the reader comes to know CME as an academic opportunity and as a set of defining beliefs.
The audience for this brochure is current and potential faculty and staff, alumni and friends, community partners, prospective donors and current students and their families.
Surprise and Delight: The College of Management and Economics is actively extending the theoretical boundaries of their core disciplines (Accounting, Economics, Human Resource Management / Organizational Behaviour, Leadership, Marketing) and are making a meaningful and sustainable contribution to a number of key industries (food, hospitality, real-estate and housing, tourism).
The ultimate focus of this college is to Graduate Leaders for a Sustainable Future.