Communicate with frequency and quality. Commit to the relationship.

Publish your own magazine.

DUO.CA defines a magazine as a thing of beauty with rich visual references and stories that align with your beliefs – it is a gift which you give with two hands and a warm smile. A magazine is a leadership document – think SAAB or VOLVO. The lifestyle stories, the ideology presented dovetails with your brand and to an extent the brand assumes the qualities, the textures, the overall sensations in the magazine. Publishing a magazine is a commitment to an annual event. A magazine, by it's very nature is a periodical (more than a single issue) otherwise it would be a tribute publication (a one time publication). Faculty of Law, U of T, produces NEXUS magazine - a true leadership position for alumni and friends. See DUO.CA's own magazines.

Publish your own newsletter.

Communicating with your clients and stakeholders on a regular basis, providing valuable NEED TO KNOW information in a quick read newsletter format, demonstrates leadership and vision is a great way to do three things:

  • It keeps you top of mind.
  • It establishes and maintains a relationship based on value
  • It shares ideas and promotes your services and your beliefs – it is true marketing communications.

To begin the process of working together to build your own version of the NEED TO KNOW newsletter, we need to know your vision, your strategy, your tactics, your goals. We need to be working toward the same goal. Fill out this online form and we will reply with a complete quotation.

Why do you want to communicate with these people? What are your objectives in priority order?
Who in your company would be able to provide input into the beliefs, personality, brand and history of your company?

Please type in the date and a short description of that mailer.

Now revisit this list and write beside each word how you might demonstrate these qualities.

If you would like something we missed please add it here.

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