Services that convey, connect, and project your unique offering to the world.

Over 20+ years of producing marketing and advertising campaigns to promote a company's product or service, I have noticed that too often campaigns were more of an opportunity for the agency to demonstrate creativity and less about revealing the brand personality and promise of the client company. It is one thing to get the market's attention and quite another thing to endear people to a company because of their values, because of the design, the benefits and the promise of a product or service.

We care about brand clarity, about uncovering a company's imagery and stories and sharing those in a way that endears a company to the people who want, need and wish to believe in what the company provides. Of course, a product or service has to deliver consistently and the experience or the interaction has to collaborate with all that the campaign proposes. Consistency of delivery is absolutely critical and so is consistency across all interactions. When a brand proposition is in place, clients will usually allow a company to come clean; to admit an imperfection especially when it is followed by a promise and action. Truth is an amazing and brilliantly illuminating quality.

Brand clarity feeds your reputation, identifies your authentic personality, demonstrates integrity, and is a discernible competitive advantage as it creates a quality benchmark against which your competition is also measured.

DUO.CA revitalizes your brand by clarifying, [unsticking] and breathing life into your brand proposition, your brand story and your brand culture. We marry who you are with what you do and implement a visually-rich story of you in print, on-line and in social media. And the best part is, that from one campaign to the next, your story is simply built out, layer on layer, so you continue to be recognized as refreshingly true, reliable and familiar. You can even secure reputational heart space - which is everything!

How to begin
 
Investigation and discovery is a very powerful first step, especially in the hands of a strategist and story teller. This stage not only gets to the root of your culture, it also determines whether a project will be out-of-the-ballpark successful or just good. We encourage clients to view the investigation and discovery stage as a true investment in a measured outcome – as a foundational piece, an underpinning for a mindset and standard for communications and campaigns.
 
Investigation and discovery involves talking to various audiences, we become immersed in the culture and am engulfed by stories of your place. Then, we tell your stories and make them into small movies on YouTube, capturing photos that leverage feelings, nuance, and the texture of your place… in a way that is yours and yours alone. Along the way we share our findings and test what we have discovered to see if it resonates...with stakeholders.
 
It is by listening to stakeholders that we are able to hear what is unique enough to be a brand proposition, colourful enough to be a brand story, and heartfelt enough to feed into your brand culture. This kind of research allows for the creation of a personality definition that stands the test of time… building out your proposition rather that changing it with each new campaign.
 
Investigation and discovery is a magnificent way to get to the root of your culture.

Regards,

Nora
ncamps@duo.ca

Be unforgettable.
Let's journey together.

DUO's services include brand building, award-winning graphic design, storytelling using our own method called High Fidelity Story Telling, creating publications - periodicals and methods for maintaining contact and staying top of mind...and legacy making, where you make an indelible mark in time. DUO publishes it's own magazine - view past issues here: http://www.duo.ca/magazine/

Brand Building appends stories, images and legacy moments to an organization. The iconic reference initiates a set of residual memories or thoughts that constitute the foundation of the brand beliefs.

High Fidelity Story Telling – a method of bringing your beliefs, your products/services together in a story that endears you to the hearts and minds of your audiences. People become vested and you become part of their mental landscape. High Fidelity Story Telling:  DUO.CA has had the opportunity, and the great pleasure, of producing unforgettable story for and about our clients.  The result is arresting, unique and profound. Sales, Marketing, Investor Relations, Human Resources, Recruitment, Business Development and Donors are inspired by a single High Fidelity effort – a story of you that can be revealed as an event, and an installation and a print piece, on your web site – to re-launch and support your brand proposition. Story breaths life and vitality into your brand. I would be delighted to show/tell you about High Fidelity in person. Contact me directly: ncamps@duo.ca  Example: A story book kicks off a 65 million dollar campaign - ask to see a copy. Another way to tell a story is where the story is almost entirely visual with links to more detail. Here is an example from a recent trip.

Recency creates Currency – Communicating this day, this week, this month to be top-of-mind with your clients, suppliers and donors. Example: A monthly print newsletter builds relationships and demonstrates beliefs and values for increased sales.

Legacy Making – Turn an idea or belief into a lasting moment, a legacy. Including people in an experience, and commemorating the experience in a permanent way, cements an idea and creates a legacy.

Dynamic Web Site Protocol – rules to e-publish by

Nora Camps
ncamps@duo.ca

Award-winning graphic design and art direction: The following paragraph is what the judges said about our U of T Research report which won GOLD in the CASE award for visual design.

Excellence, Innovation, Leadership: University of Toronto
This is magazine quality!  Here, not only do these people elaborate on key issues ("Can We Beat AIDS?", "Can Anyone Play the Piano?") ...Not only were the issues interesting and how they elaborated as to why the University of Toronto is up to the task, it also came with a booklet of statistics and percentages (Impact, Global Reach etc.) to substantiate their success. It caught us off guard and that deserves a gold medal. Very nice approach to interesting issues

See the U of T Research report in our portfolio.

Brand clarity reaps rewards, financial and otherwise. Let's begin.
Nora
ncamps@duo.ca