Marketing

Heartfelt Memorable Communications

Here is an essential truth: the method you employ to convey the tone, the look and the feel of what you have to say is itself embedded in the message. I wouldn’t spend a hard-earned dollar on average – looking communications that don’t convey at a glance, how you want to be perceived. In one word, innovate the medium. And then how you impart your message – the very method, the words, the sentiment – comes into play. Here is another important single word: Story.

Blur your way to new opportunities

Blurring produces opportunities, outgrowths, spin-offs…fresh vantages. 

When I was a graphic designer, there was a step in design where the designer stood back and looked with purposely unfocussed eyes at their design. By blurring their eyes, they could focus on placement/balance/colour without being distracted by the specific images and words of the task. 

Blurriness–in the best sense of the word–is a method of truly seeing what is there without being confined to a predetermined set of parameters or outcomes. 

The interviewer asked: Without revealing any secrets...

Without revealing any secrets, can you talk a bit about your company's concept of "High Fidelity Story Telling?"

No BUZZ. No BEES. Or story sharing as a business driver

Creating BUZZ while accumulating images and gathering sentiments. What could be grander?

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