Articles

Without revealing any secrets, can you talk a bit about your company's concept of "High Fidelity Story Telling?"

Creating BUZZ while accumulating images and gathering sentiments. What could be grander?

Imagine if you began the process of uncovering you story; the language for your story, the images for your story NOW... in three weeks you could be story sharing with indelible results.

The University of Toronto Research brochure for the Office of the VP won GOLD in the 2010 CASE ll Competition* and the University of Guelph Report to Donors wins BRONZE. Here is the University of Toronto RESEARCH brochure.

How would your customers describe your brand personality?  Ask several people across your organization to describe how your customers see you. Is your truth aligned with your vision?

Imagine a customer relationship founded on truth, shared values, and your unique proposition. Here is a story:

We tested the value of publishing a print newsletter each and every month. We called it NEED TO KNOW.

Stories are told to be retold. They are heartfelt and heart received. They involve, like any good story, the highs and lows, the near and the far of who you are, where you came from and where you are going. Stories are an amazing way to cement brand in the hearts and minds of your constituents. Brand story, brand culture, brand proposition – these are the clarified outcomes from uncovering and sharing your stories. Storytelling is good for business. Storytelling produces hard outcomes.

To avoid closure, head office of a manufacturing and assembly plant did something radical. As a result of this radical thinking they managed to:

Reduce accidents. 
Reduce absentees. 
Reduce turnover. 
Reduce customer complaints. 
And become the most productive assembly facility of five, after being first considered for closure.
 

HOW? By implementing what can only be described as a SOFT initiative:

Here is an essential truth: the method you employ to convey the tone, the look and the feel of what you have to say is itself embedded in the message. I wouldn’t spend a hard-earned dollar on average – looking communications that don’t convey at a glance, how you want to be perceived. In one word, innovate the medium. And then how you impart your message – the very method, the words, the sentiment – comes into play. Here is another important single word: Story.