Do the stories and imagery resonate such that the reader/viewer will recount the story and own the story... Every other measurement is second to that.

Ethos is a Greek word meaning "character" that is used to describe your guiding beliefs.

Living your passion and beliefs enacts the most memorable demonstration of your ethos.  Exemplify who you are and what you believe, in plain language, in print and online.  Look at your web site:  is the language used congruent with your beliefs? Is your proposition in line with your beliefs? When you are in alignment your clients, prospects, investors and partners feel they know the authentic you. 

Warren Buffet shares his intellectual wealth at 82 years old. 


Stories that unravel and then celebrate who you are can drive business decisions at the same time that they feed your marketing communications efforts. Stories can bring your staff, partners and customers…closer.  

Blurring produces opportunities, outgrowths, spin-offs…fresh vantages. 

When I was a graphic designer, there was a step in design where the designer stood back and looked with purposely unfocussed eyes at their design. By blurring their eyes, they could focus on placement/balance/colour without being distracted by the specific images and words of the task. 

Blurriness–in the best sense of the word–is a method of truly seeing what is there without being confined to a predetermined set of parameters or outcomes. 

so much choice_lines are blurring

This image: All the lines are blurring.

DUO.CA creates a movie celebrating 20 years of Adult CF Treatment:
Take two steps back from polished videos. This little movie celebrating 20 years of treatment for adults with CF is both tender and memorable.

The Monforte blog employs social media marketing [SMM] in additon to Search Engine Optimization [SEO] plus rich content with links - the best of all worlds.

A service we provide: Monforte Dairy becomes ‘THE MONFORTE’ : a photo exposition of the community, the beliefs and the linkages that make Monforte who they are in the minds of those who know them, who are just starting to get to know them. This is the service we provide to clients who live their values, who reach beyond what they say they do — who exemplify beliefs. Social Media Marketing and this method of storytelling merge into a single effort to bring more like-minded people together.