Articles

Shift thinking and great things are possible.

To avoid closure, head office of a manufacturing and assembly plant did something radical. As a result of this radical thinking they managed to:

Reduce accidents. 
Reduce absentees. 
Reduce turnover. 
Reduce customer complaints. 
And become the most productive assembly facility of five, after being first considered for closure.
 

HOW? By implementing what can only be described as a SOFT initiative:

Dynamic Web Site Protocol – rules to e-publish by

 

Rules to e-publish by

Heartfelt Memorable Communications

Here is an essential truth: the method you employ to convey the tone, the look and the feel of what you have to say is itself embedded in the message. I wouldn’t spend a hard-earned dollar on average – looking communications that don’t convey at a glance, how you want to be perceived. In one word, innovate the medium. And then how you impart your message – the very method, the words, the sentiment – comes into play. Here is another important single word: Story.

High Fidelity Story Telling

Day after day, your marketing department and creative team dream up new ways to capture the attention and respect of your customers. Witty, graphic, smart, and sassy creative is developed and tested. Even the most successful campaigns run their course. Creative comes and goes... You are only as good as your last great campaign or your new product launch. How do you inspire loyalty beyond reason?

With story.

Get a winning mindset - 10 suggestions

1. A winning mindset is in constant evolution and observation.
Even if you have always sold the same widget, your market is changing, the world around you is constantly tripping and flipping and you need to keep your finger on the pulse of what is next – and adapt your proposition accordingly. Whose job is that?

Time and inclination - invest in yourself.
  1. Have you ever had an idea for a product, project, or service – but it never went farther than the idea stage and then a year or so later someone else has launched it?
  2. Do you find that your best ideas come at unexpected times and then you forget them before you have a chance to write them down - at night, in the shower, on long solitary drives or as a jumping off point from some other idea?
  3. Do you find that you forgot even eureka moments and ideas - until you see or hear about them later?

If you want to be lucky, it pays to be prepared.

Live into your greatness

“The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” ~ Alan Alda

Are you using your No. 1 business application to shine?

If you are like most businesses in Canada, it is likely that you are hunkered down in a wait and see mode. How long will it take before people start spending money and start evaluating opportunity based on the age old value proposition: make me want it, make me need it, and make it worth more to me than I have paid. One wise purchase begets another parallel purchase and before you know it the economy starts chugging along.

The Curse of Lameness (and Sameness is Just as Bad)

The One Unforgivable Sin on the Internet

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