Review Your Golden Nuggets

How would your team respond to these questions? As the leader - how would you answer?

  • What is the state of your mailing list? How will you augment it?
  • What do you know about the 20% of your clients who purchase 80% of your products/services? Draw profiles.
  • Do you know the names and positions of your long-standing employees, clients, suppliers? Learn them.
  • What is the one thing you do (or have done) that essentially drives your business: a) the web, b) community involvement, c) other.
  • Review the statistics regarding your website. Who is going to the web, where are they visiting? Is your website as up-to-date as it could be?
  • Are your employees rewarded for innovating, for bring value to the company beyond their regular job?
  • Do you know the story of how your business was originated? Do all employees know the story?
  • Do you know what your customers think about you from a quality, service and legacy perspective? In order for your customers to know, you, your employees, your investors and your suppliers should all know and speak in similar terms. Where is it written down in plain English?
  • What is your team measured on? What are you measured on? What is your boss measured on? Nebulous measurement criteria is like an unclear roadmap.
  • Was last year good enough? Was it bold enough? Was it profitable enough? Did it bring out the best in everyone?

Don't follow last year's path. Ask the questions. Own the answers and begin this year by staking your position based on what you know.  From now on, this company, department, team will [finish the sentence...fill the page].

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