More than oxygen and water to survive...
This image: All the lines are blurring.
Of course being open and ready for business each and every day is critical to your ongoing success, but every business, every organization, needs a continual flow of fresh ideas in the form of raw and refined creativity. Creativity is a life source for the longevity of your business, or more precisely, for the evolution of your business. What is the source of your creativity? How is it flowing into your organization, through your organization?
There is a danger to following a mentor, an association, a single input of ideas... You could be narrowing your vision and so, your opportunities. We subscribe to something called Creative Chaos - a method where we overwhelm ourselves with input - where suddenly we are on the beach of opportunity, creativity and ideas. This is not news to graphic designers - as Roger Martin will attest, this is integrative thinking at its most profitable.
A constant supply of ideas is critical to your success – this is true for multinational companies and solopreneurs.
Do you live and work in an environment stimulated by a constant flow of creativity [that begets ideas]? Consider an arbitrary equation where 1 in 20 ideas are worth a closer look. Are you always in development and test mode for at least 1-3 ideas? If you don't generate enough ideas, you may become attached to an idea that wouldn't otherwise go the distance. You could be settling when you should reaching.
Organizations that have a steady stream of ideas are more likely to evolve their business, increase their sales, strengthen their relationships and extend their brand than companies who do not actively explore new ideas.
The quality and scope of the ideas is relative to your stimulus. Are you part of a collective consciousness? Will your ideas be the same ideas swirling around the minds of others in the same industry? Would you like to know how to step out from the fray and evolve based on unique stimulus?
How do you stimulate ideas? How do you maintain a steady flow of ideas? How do you measure or test the ideas?
Years ago we provided a service called Creative Chaos. This is where I introduced a set of stimuli to a team. Often, I would bring samples from companies/organizations in completely different industries from the group – ideas and the circumstances can be re-interpreted and they can provide the spark for an entirely new idea. I shared a systematic approach to capturing ideas and reviewing them. Idea generation and cultivation needs to become a conscious effort - it's the fuel of successful companies. While we haven't offered this service for years, why not organize your own Creative Chaos sessions
LOOK INSIDE the company for opportunity and ideas.
LOOK OUTSIDE your own world for opportunity and ideas.
A winning mindset is in constant evolution and observation. Your market is changing, the world around you is constantly tripping and ﬂipping and you need to keep your ﬁnger on the pulse of what is next – and adapt your proposition accordingly. Do you have someone to do that very important job?
How would your team respond to any three questions from the following list? As the leader – how will you answer?
• Draw profiles for the top 20% of your clients - what are their values and interests and how do they measure your effort?
• Do you know the names and positions of your long-standing employees, clients and suppliers? Learn them.
• What is the one thing you do (or have done) that essentially drives your business: a) the web, b) community involvement, c) other.
- Review the statistics regarding your website. Who is going to the web, where are they visiting? Is your website being used as the two-way communication device that it truly is?
- Are your employees rewarded for innovating, for bringing value to the company beyond their regular job?
- Do you know the story of how your business was originated? Do all of your employees know the story?
- Do you know what your customers think about you from a quality, service and legacy perspective? In order for your customers to know, you, your employees, your investors and your suppliers should all know and speak in similar terms. Where is it written down in plain English?
- What is your team measured on? What are you measured on? What is your boss measured on? Nebulous measurement criteria is like an unclear road map.
- Was last year good enough? Was it bold enough? Was it profitable enough? Did it bring out the best in everyone?
Compare and contrast the responses. Did you learn from your team's answers? Did they learn from yours? Did you make of list of what you don't know or what you need to verify? Verifying, Learning, Collaborating – are all brilliant ways to start cultivating a climate of IDEA SHARING.
Finally, start each day with this statement: From now on, this company, this department, this team will [finish the sentence...or fill a page].
Begin to know your organization from different angles. Talk to your people. Excavate stories from within and share them with the world. We can show you an amazing way to do this.
Change your stimulus and you will encourage ideas, new ideas. I would be happy to bring a Creative Chaos Mindset to your organization.
416 255 0775
P.S. Years ago I painted a work I titled: 60,000 Unique Thoughts. The painting shows what happens when thoughts and ideas are set free. The average person has the propensity to have 60,000 individual thoughts each day. A very high percentage of people have exactly the same thoughts as the day before. We are, it seems, creatures of habit. Consciously change your routine, embrace new patterns and you will begin to unleash your unique thoughts. This painting represents thoughts or ideas taking flight. http://www.noracamps.com/node/7